Insights
In-depth analysis and expert insights for the hospitality industry.
20 Million Inbound Tourists. Are We Ready to Keep Them Coming Back?
A small Japanese town turns hot springs and floor mats into 1.4M annual visitors. Korea hit 20M inbound tourists in 2024, but repeat rate tells a different story.
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How to Get Your Hotel Recommended by AI: 36% of Korean Travelers Already Ask ChatGPT
TL;DR In May 2026, Google, OpenAI, Anthropic, Booking.com, Expedia, Airbnb, and TikTok all pointed the same direction. Hotel bookings are moving inside AI. When guests know your hotel's name, AI recommends it 97% of the time. When they don't and ask for suggestions, your odds drop to 10–15%. Your pipeline of new guests is closing. 36% of Korean travelers already use AI to plan trips—faster adoption than the US (25%). The way forward is clear: make AI...
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Five Principles to Survive the Burst: How to Build a Resilient Accommodation Business
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Fuel Surcharges Are Soaring. Here's What It Means for Your Property
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Rediscovering Motels Part 3 – Serving Foreign Guests
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Rediscovering the Motel 2 – The 51.5% Paradox
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To Stop Price Gouging, Fix the System
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Rediscovering the Motel, Part 1 — 70 Years of Korean Motels: The Fifth Evolution
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100,000 Rooms Are About to Hit the Market: What Korea's Living Accommodation Deregulation Means for You
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The 4-Point Checklist to Make AI Recommend Your Property
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You Don't Need to Be Tech-Savvy. Your Sincerity Is AI Marketing
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