---
title: "酒店为什么必须做 CRM 营销"
description: "酒店通过 OTA 卖房，客户数据却被 OTA 拿走了。想让客人回头，必须搭建自己的 CRM 营销体系。提升直订、提高客户终身价值的方法，现在就该动手。"
published: 2021-12-08T00:00:00+00:00
author: "ONDA 편집팀"
category: "위클리온"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b0b167c5ccc2da903682fe_62a176ca584ef4f1ef1444c0_61b0498ef3afa62acd6ebf80_vol52_kakao_cover_1600px.jpeg"
canonical: https://onda.me/zh-Hans/blog?slug=hoteli-crm-maketingeul-haeya-haneun-iyu
locale: zh-Hans
---
# 酒店为什么必须做 CRM 营销

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