---
title: "今年一定要……地方政府拼了命抓旅游"
description: "与 OTA 合作的地方政府正在增多"
published: 2025-02-19T03:00:00+00:00
author: "ONDA 편집팀"
category: "인사이트"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/67b5c3e202f378d5eecdccbd_Frame_1.png"
canonical: https://onda.me/zh-Hans/blog?slug=olhaeneun-ggog-gwangwanghwalseonghwae-jinsimin-jijacedeul
locale: zh-Hans
---
# 今年一定要……地方政府拼了命抓旅游

1️⃣ [去年访问釜山的外国游客达 293 万，十年来第二高](https://www.econovill.com/news/articleView.html?idxno=684239)

2️⃣ [去年到访江原道的外国游客 318 万，同比增长 20%](https://www.news1.kr/local/kangwon/5694359)

3️⃣ ["这次真的要做好了"……因宰客被嫌弃的济州，拿出"狠招"](https://www.sedaily.com/NewsView/2GP0OH3W72)

最近翻旅游新闻，能感受到地方政府想尽办法把游客拉来的决心。对着扎堆首尔的外国游客使劲推销地方优势，宰客名声臭了的地方拿出危机处理方案。

中央与地方也在持续加码，要把地方旅游基建撑起来。具体案例有哪些?

![(资料来源 = 媒体报道综合)](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/67b5bec25ee7937853bcaddf_KakaoTalk_20250219_110230247_02.png)

文体部把大邱寿城区、釜山水营区等 13 个地方定为文化城市，每地 200 亿韩元，三年总计 2,600 亿韩元大规模投资，要把旅游基建拉起来。

现在旅游设施集中在京畿道、江原道、济州岛，如果能铺开到全国，对旅游业是大利好。从国家层面看，激活地方旅游也是防止地方消亡最好的出路之一。

以下是近期能看到的地方政府动作:

[与 OTA 联动](https://knto.or.kr/pressRelease/548983#:~:text=%ED%95%9C%EA%B5%AD%EA%B4%80%EA%B4%91%EA%B3%B5%EC%82%AC%28%EC%82%AC%EC%9E%A5%EC%A7%81%EB%AC%B4%EB%8C%80%ED%96%89%20%EC%84%9C%EC%98%81%EC%B6%A9%2C%20%EC%9D%B4%ED%95%98%20%EA%B3%B5%EC%82%AC%29%EB%8A%94,%EB%B3%B4%EA%B3%A0%EC%84%9C%EB%A5%BC%20%EB%B0%9C%EA%B0%84%ED%96%88%EB%8B%A4.&text=16%EC%9D%BC%20%E2%80%98%EC%99%B8%EB%9E%98%EA%B4%80%EA%B4%91%EA%B0%9D%20%EC%A7%80%EC%97%AD%EA%B4%80%EA%B4%91%20%ED%99%9C%EC%84%B1%ED%99%94%EB%A5%BC,%EB%B3%B4%EA%B3%A0%EC%84%9C%EB%A5%BC%20%EB%B0%9C%EA%B0%84%ED%96%88%EB%8B%A4.&text=%EC%9C%84%ED%95%9C%20%EB%A7%88%EC%BC%80%ED%8C%85%20%ED%98%84%ED%99%A9%20%EB%B6%84%EC%84%9D,%EB%B3%B4%EA%B3%A0%EC%84%9C%EB%A5%BC%20%EB%B0%9C%EA%B0%84%ED%96%88%EB%8B%A4.&text=%EB%B0%8F%20OTA%20%ED%99%9C%EC%9A%A9%20%ED%99%95%EB%8C%80,%EB%B3%B4%EA%B3%A0%EC%84%9C%EB%A5%BC%20%EB%B0%9C%EA%B0%84%ED%96%88%EB%8B%A4.): 多数地方政府在和全球 OTA 合作，通过地方旅游产品和住宿折扣活动拉外国游客。

[延长停留时间](https://www.traveltimes.co.kr/news/articleView.html?idxno=410246#:~:text=%EC%A0%84%EA%B5%AD%20%EC%A7%80%EC%9E%90%EC%B2%B4%EA%B0%80%20%EC%98%AC%ED%95%B4%20%EC%9B%8C%EC%BC%80%EC%9D%B4%EC%85%98%EC%9C%BC%EB%A1%9C,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.&text=%EC%9B%8C%EC%BC%80%EC%9D%B4%EC%85%98%20%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%A8%EC%97%90%20%EC%B0%B8%EC%97%AC%ED%95%9C%20%EC%9D%B8%EC%9B%90%EC%9D%80,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.&text=%EC%9D%B4%EC%83%81%20%EB%8A%98%EC%97%88%EB%8B%A4.%20%EA%B0%95%EC%9B%90%EB%8F%84%EB%8A%94%20OTA,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.&text=7%EB%A7%8C737%EB%B0%95%EC%9D%98%20%EC%A3%BC%EC%A4%91%20%EC%B2%B4%EB%A5%98%20%EC%88%99%EB%B0%95%EA%B0%9D%EC%9D%84,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.): 通过 Workation、夜间旅游项目、自由行促销等方式，让游客多待几天，带活地方经济。济州岛去年 10 到 11 月搞了全球数字游民 Workation，效果不错，[正在考虑推数字游民签证](https://www.investkorea.org/jj-kr/bbs/i-2579/detail.do?ntt_sn=45)给外国远程工作者。

[本地资源价值再挖掘](https://www.jisoktour.org/newsletter/?q=YToyOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjtzOjQ6InBhZ2UiO2k6Mjt9&bmode=view&idx=18041359&t=board#:~:text=%ED%95%B4%EC%99%B8%EC%97%90%EB%8A%94%20%EC%A3%BC%EB%AF%BC%EC%9D%98%20%EC%83%9D%ED%99%9C%EA%B3%B5%EA%B0%84%EC%97%90%EC%84%9C%20%EC%9D%BC%EC%A0%95,%EC%A7%80%EC%86%8D%EA%B0%80%EB%8A%A5%ED%95%98%EA%B2%8C%20%ED%95%A9%EB%8B%88%EB%8B%A4.&text=%EC%97%AD%EC%82%AC%2C%20%EB%A1%9C%EC%BB%AC%ED%91%B8%EB%93%9C%20%EB%93%B1%20%ED%98%84%EC%A7%80%EC%9D%B8%EC%9C%BC%EB%A1%9C,%EC%A7%80%EC%86%8D%EA%B0%80%EB%8A%A5%ED%95%98%EA%B2%8C%20%ED%95%A9%EB%8B%88%EB%8B%A4.&text=%EC%9E%88%EC%8A%B5%EB%8B%88%EB%8B%A4.%20%EC%A3%BC%EB%AF%BC%EB%93%A4%EC%9D%80%20%EA%B4%80%EA%B4%91%EC%9D%84%20%ED%86%B5%ED%95%9C,%EC%A7%80%EC%86%8D%EA%B0%80%EB%8A%A5%ED%95%98%EA%B2%8C%20%ED%95%A9%EB%8B%88%EB%8B%A4.&text=%EC%9D%B4%EB%8A%94%20%EC%A3%BC%EB%AF%BC%EB%93%A4%EC%9D%B4%20%EA%B8%B0%EC%A1%B4%EC%9D%98%20%EC%83%9D%EC%97%85%EC%9D%84,%EC%A7%80%EC%86%8D%EA%B0%80%EB%8A%A5%ED%95%98%EA%B2%8C%20%ED%95%A9%EB%8B%88%EB%8B%A4.): 地方政府围绕本地自然、历史、文化做旅游内容，提升本地体验游的质量。

[消费者定制内容](https://news.nate.com/view/20250116n23143): 为满足自由行游客需求，地方定制产品开发、数字技术应用、体验型旅游内容强化成为核心打法。

最后，和 OTA 加强合作的消息频繁出现。

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/67b5beeb5ee7937853bce63b_KakaoTalk_20250219_110230247_01.png)

去年[江原道 Workation 激活合作](https://www.traveltimes.co.kr/news/articleView.html?idxno=410246#:~:text=%EC%A0%84%EA%B5%AD%20%EC%A7%80%EC%9E%90%EC%B2%B4%EA%B0%80%20%EC%98%AC%ED%95%B4%20%EC%9B%8C%EC%BC%80%EC%9D%B4%EC%85%98%EC%9C%BC%EB%A1%9C,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.&text=%EC%9B%8C%EC%BC%80%EC%9D%B4%EC%85%98%20%ED%94%84%EB%A1%9C%EA%B7%B8%EB%9E%A8%EC%97%90%20%EC%B0%B8%EC%97%AC%ED%95%9C%20%EC%9D%B8%EC%9B%90%EC%9D%80,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.&text=%EC%9D%B4%EC%83%81%20%EB%8A%98%EC%97%88%EB%8B%A4.%20%EA%B0%95%EC%9B%90%EB%8F%84%EB%8A%94%20OTA,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.&text=7%EB%A7%8C737%EB%B0%95%EC%9D%98%20%EC%A3%BC%EC%A4%91%20%EC%B2%B4%EB%A5%98%20%EC%88%99%EB%B0%95%EA%B0%9D%EC%9D%84,%EC%9D%B4%EC%83%81%20%EC%A6%9D%EA%B0%80%ED%96%88%EB%8B%A4.)、[釜山市活用 OTA](https://ir.edaily.co.kr/News/Read?d=IN&k=01088966639120488#:~:text=%EB%B6%80%EC%82%B0%EA%B4%80%EA%B4%91%EA%B3%B5%EC%82%AC%EC%99%80%20%EC%95%BC%EB%86%80%EC%9E%90%EC%99%80%EC%9D%98%20%ED%98%91%EB%A0%A5%20%EC%84%B1%EA%B3%BC%EB%8A%94%20%EC%88%98%EC%B9%98%EB%A1%9C%EB%8F%84%20%EC%A6%9D%EB%AA%85%EB%90%9C%EB%8B%A4.%20%EC%95%BC%EB%86%80%EC%9E%90%EC%97%90%20%EB%94%B0%EB%A5%B4%EB%A9%B4%202020%EB%85%84%EB%B6%80%ED%84%B0%202024%EB%85%84%EA%B9%8C%EC%A7%80%20%EC%83%9D%EC%82%B0%EC%9C%A0%EB%B0%9C%ED%9A%A8%EA%B3%BC%202%EC%A1%B0%204000%EC%96%B5%EC%9B%90%2C%20%EB%B6%80%EA%B0%80%EA%B0%80%EC%B9%98%EC%9C%A0%EB%B0%9C%ED%9A%A8%EA%B3%BC%20)等地方政府的动作就有。这些活动出了成果，所以今年地方发优惠券、通过特定 OTA 去地方旅游给激励的企划越来越多。和已经握有大量活跃用户的 OTA 合作，能"立刻"把去地方的游客数量拉起来。