---
title: "2 月第四週，旅宿業為何非做社群行銷不可？"
description: "旅宿行銷裡，社群媒體已從選項變成必需品。只靠搜尋廣告已經不夠 —— Instagram 與 YouTube 正成為訂房的實際路徑。本文整理小型旅宿也能上手的社群行銷核心策略。"
published: 2020-02-25T00:00:00+00:00
author: "ONDA 편집팀"
category: "위클리온"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b0b168d0803d1b485e5a77_62e0e8f6e63252f2e0e96c8f_62dfc16e9247bc9802a2de1e_20200225_WeeklyON_Img_ondaweb.jpeg"
canonical: https://onda.me/zh-Hant/blog?slug=2weol-nesjjae-ju-wae-sugso-sns-maketingeul-haeya-halgga
locale: zh-Hant
---
# 2 月第四週，旅宿業為何非做社群行銷不可？

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