---
title: "D2C 與 Google Hotel——旅宿通路的新浪潮"
description: "飯店繞過 OTA，直接向客人銷售的 D2C 模式正在崛起。Google Hotel 讓飯店以零佣金導流訂單，品牌官網也不再只是擺設。旅宿業的通路結構正在改寫。"
published: 2021-08-17T00:00:00+00:00
author: "ONDA 편집팀"
category: "위클리온"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b0b165d29eb5ad176620a6_62a176c94a0edc2830108a26_611fb5ff8194a57bafde41e9_kakao_cover_1600px.jpeg"
canonical: https://onda.me/zh-Hant/blog?slug=d2cwa-gugeulhotel-sugbageobe-saeroun-padoga-onda
locale: zh-Hant
---
# D2C 與 Google Hotel——旅宿通路的新浪潮

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