---
title: "飯店為什麼必須做 CRM 行銷"
description: "飯店透過 OTA 賣房，顧客資料卻被 OTA 拿走。要讓客人再次光臨，必須自己經營 CRM。如何提高直接訂房、拉高顧客終身價值？現在就該動手。"
published: 2021-12-08T00:00:00+00:00
author: "ONDA 편집팀"
category: "위클리온"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b0b167c5ccc2da903682fe_62a176ca584ef4f1ef1444c0_61b0498ef3afa62acd6ebf80_vol52_kakao_cover_1600px.jpeg"
canonical: https://onda.me/zh-Hant/blog?slug=hoteli-crm-maketingeul-haeya-haneun-iyu
locale: zh-Hant
---
# 飯店為什麼必須做 CRM 行銷

[📧 完整電子報](https://stibee.com/api/v1.0/emails/share/5FJhm7LaXGqScI0HCO4z5BcZzBE04w==)