TL;DR
Korean hotels still treat every guest the same. CRM marketing segments by behavior and lifecycle stage—first-timers vs. loyalists get different messages. That's how you stop bleeding revenue to OTAs.
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Why Hotels Need CRM Marketing
Korean hotels still treat every guest the same. CRM marketing segments by behavior and lifecycle stage—first-timers vs. loyalists get different messages. That's how you stop bleeding revenue to OTAs.
O
ONDA 편집팀
December 8, 2021
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