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Weekly ONThe Era of 20 Million Foreign Tourists: Is Your Property Attractive to Them?
The Era of 20 Million Foreign Tourists: Is Your Property Attractive to Them?...
Insights20 Million Inbound Tourists. Are We Ready to Keep Them Coming Back?
A small Japanese town turns hot springs and floor mats into 1.4M annual visitors. Korea hit 20M inbound tourists in 2024, but repeat rate tells a different story.
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Weekly ONHow to Get Your Hotel Recommended by AI — 36% of Korean Travelers Already Ask ChatGPT
How to Get Your Hotel Recommended by AI — 36% of Korean Travelers Already Ask ChatGPT...
InsightsHow to Get Your Hotel Recommended by AI: 36% of Korean Travelers Already Ask ChatGPT
TL;DR In May 2026, Google, OpenAI, Anthropic, Booking.com, Expedia, Airbnb, and TikTok all pointed the same direction. Hotel bookings are moving inside AI. When guests know your hotel's name, AI recommends it 97% of the time. When they don't and ask for suggestions, your odds drop to 10–15%. Your pipeline of new guests is closing. 36% of Korean travelers already use AI to plan trips—faster adoption than the US (25%). The way forward is clear: make AI...
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Weekly ON5 Rules for Hotels That Survive When the Bubble Bursts
5 Rules for Hotels That Survive When the Bubble Bursts...
InsightsFive Principles to Survive the Burst: How to Build a Resilient Accommodation Business
Korea's hospitality industry follows a predictable cycle: external shocks drive demand swings, supply surges follow, then prices collapse. In Part 2 of our series on the balloon effect, we outline five principles for weathering the bust—even when the boom feels unstoppable.
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Weekly ONFuel Surcharges Spike — What This Means for Your Property
Fuel Surcharges Spike — What This Means for Your Property...
InsightsFuel Surcharges Are Soaring. Here's What It Means for Your Property
Lessons from COVID and the second balloon. April 2026. Oil prices are spiking. The balloon is inflating again. Geopolitical instability in the Middle East is rocking global oil markets, and international fuel surcharges just jumped from level 6 to level 18 in a single month. Airfares to the Americas and Europe are up double digits year-over-year. Korean Air's one-way fuel surcharge to the U.S. alone...
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Weekly ONRediscovering Motels Part 3 — Selling to Foreign Tourists
How a 30-room motel in Seoul turned one floor into a profit machine by going global — zero renovation, zero ad spend, 26x operating income.
InsightsRediscovering Motels Part 3 – Serving Foreign Guests
In Part 2, I promised to share real success stories. Here it is: What happens when a motel drops daytime rentals and lists on global channels? One floor, one experiment. A Seoul motel started small—and within three months decided to transform the entire property. Here's how it worked...
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Weekly ONThe 51.5% Paradox
The Motel Rediscovery Part 2 – The 51.5% Paradox...
InsightsRediscovering the Motel 2 – The 51.5% Paradox
Over half of Korea's 60,000 lodging properties are motels, yet owners are struggling despite market dominance. Platform commissions and ad costs now consume 20% of revenue, turning survival into a structural trap.
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