Oh Won-taek / Management Advisor
Visiting Professor, Yonsei University
A business leader, lecturer and author with close to 30 years in corporate management, hotel operations and overseas business. In 2015 he became the founding CEO of Sangsang Stay, the hotel and leisure company set up by KT&G, and until 2025 led the full cycle of its hotel business, from incorporation through the development, opening, operation and sale of Courtyard by Marriott Seoul Namdaemun. Earlier at KT&G he handled global M&A, overseas investment, factory set-up abroad and new-market entry, including post-merger integration after the acquisition of an Indonesian company. He now serves as management advisor to KT&G Sangsang Stay and teaches hotel management strategy, hotel development and operations, organizational communication, and overseas business and risk management as a visiting professor at Yonsei University's Graduate School of Human Environmental Sciences, an adjunct professor at Inha University and a special professor at Daejin University. He studied philosophy at Inha University and holds a master's degree in brand equity from Incheon National University's Graduate School of Business. His book 『버텨낸 밥값의 기록들』 (Hankyung CAREER) came out in March 2026, and he is writing a book on hotel industry management strategy.
Links
Published posts2
Five Axes of the Hotel Industry
A briefing that analyses the hotel industry along five axes: market, grade, organisation and workforce, brand and operations, and revenue structure. The author, who teaches hotel management strategy at Yonsei University, examines the 2024 performance and indicators of 11 hotel companies in Korea.
How to Understand the Hotel Business
Hotels operate as service businesses, real estate ventures, and sales operations. Based on experience reviewing, developing, operating and selling a hotel from 2014 to 2025, this article examines what hotels actually sell, how to view them through three lenses—Place, Property and Person—the legal industry classifications and four structural characteristics, and why operating income and asset returns must be analyzed separately.
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