Insights
In-depth analysis and expert insights for the hospitality industry.
Korean pensions at 30: the owner's homemade gimbap, handed over for breakfast
An amendment to the Rural-Urban Exchange Act passed by the National Assembly in October 2026 changes rural homestays to a registration-based system. Breakfast has been permitted since 2015. What stopped pensions from offering breakfast wasn't the law — it was the time constraints of owners caught up in expanding channels and costs.
How to Understand the Hotel Business
Hotels operate as service businesses, real estate ventures, and sales operations. Based on experience reviewing, developing, operating and selling a hotel from 2014 to 2025, this article examines what hotels actually sell, how to view them through three lenses—Place, Property and Person—the legal industry classifications and four structural characteristics, and why operating income and asset returns must be analyzed separately.

20 Million Inbound Tourists: Are Korean Stays Ready?

How to Get AI to Recommend Your Property

Five Rules for Properties That Survive When the Balloon Pops (Korea Accommodation Bubble 2)

Fuel Surcharges Spike — What Happens to Your Property Next (Korea Hospitality Balloon Effect, Part 1)
Why Motel Owners Are Struggling (Rediscovering the Motel 2)

Stop Price Gouging? Start with Systems

Korean Motels at 70: The Fifth Evolution (Rediscovering the Motel 1)

100,000 Rooms Are About to Hit the Market: What Korea's Living Accommodation Deregulation Means for You
