Insights20 Million Inbound Tourists. Are We Ready to Keep Them Coming Back?
Japan turned ryokan and kaiseki into a story. Korea gets 22 million visitors — with what?
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InsightsHow to Get Your Hotel Recommended by AI: 36% of Korean Travelers Already Ask ChatGPT
Ask AI by name and 97% get an answer. Ask for a recommendation, 10–15%. Closing that gap.
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InsightsRediscovering Motels Part 3 – Serving Foreign Guests
A Seoul motel dropped day-use rooms, listed on global channels. What happened to revenue.
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Insights6 Rising Travel Destinations in Korea — Hongcheon, Suwon, Gimcheon and More
Six destinations picked from travel data — the most-read article on the ONDA blog.
Insights100,000 Rooms Are About to Hit the Market: What Korea's Living Accommodation Deregulation Means for You
Deregulation could put 100,000 rooms on the market. How much of that lands in your region.
InsightsWhy Revenue Management Is the Crown Jewel of Hotel Operations
Deciding what a room should cost, and when. The first read on revenue management.
Rachel
Insights30 Years of Global OTAs: A Complete History
Thirty years back to see how today's commission structure came about.
Asher
InterviewA Place Where Families Don't Have to Walk on Eggshells: The Weekend Resort Story
How to see guests who travel with children — a resort that turned one idea into repeat stays.
Data ReportH1 2024 Hospitality Data & Trends Report
Half-year market trends from ONDA booking data — replaced when the next report lands.
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