ONDA 편집팀

The Era of 20 Million Foreign Tourists: Is Your Property Attractive to Them?

The Era of 20 Million Foreign Tourists: Is Your Property Attractive to Them?...

How to Get Your Hotel Recommended by AI — 36% of Korean Travelers Already Ask ChatGPT

How to Get Your Hotel Recommended by AI — 36% of Korean Travelers Already Ask ChatGPT...

5 Rules for Hotels That Survive When the Bubble Bursts

5 Rules for Hotels That Survive When the Bubble Bursts...

Fuel Surcharges Spike — What This Means for Your Property

Fuel Surcharges Spike — What This Means for Your Property...

Rediscovering Motels Part 3 — Selling to Foreign Tourists

How a 30-room motel in Seoul turned one floor into a profit machine by going global — zero renovation, zero ad spend, 26x operating income.

The 51.5% Paradox

The Motel Rediscovery Part 2 – The 51.5% Paradox...

Korean Motels at 70: Time for the Fifth Evolution

What comes to mind when you hear the word 'motel'?...

Easing Short-Term Rental Rules: How Big is the Impact on Your Market?

100,000 potential rooms entering the market — what deregulation of saengsuk (생숙) short-term rentals means for you

100,000 Rooms Are About to Hit the Market: What Korea's Living Accommodation Deregulation Means for You

Living accommodation deregulation — how will it impact your region?

AI Visibility Checklist: 4 Ways to Make AI Find Your Property

'AIEO (AI Engine Optimization)' — the 4-step playbook

The 4-Point Checklist to Make AI Recommend Your Property

Your hands-on manual for AIEO (AI Engine Optimization) in hospitality

You Don't Need to Be Tech-Savvy. Your Sincerity Is AI Marketing

The age of AI assistants is coming. Start now and you'll be smiling in two years

Your genuine care beats fancy tech — that's what AI marketing is

The AI assistant era is coming. Start now to win in two years.

How Can Small Properties Tap into the Runtrip Boom?

Practical, ready-to-implement runtrip strategies for independent hotels and guesthouses

How Small Hotels Can Win the Run-Trip Market

Practical strategies for independent hotels targeting run-trip travelers

How Will Korea Open Homesharing to Domestic Travelers?

What policy framework is needed to make homesharing work for Korean travelers — not just foreign tourists?

How Will Korea Open Domestic Short-Term Rentals?

Policy paths for making domestic short-term rentals work in Korea

Foreign Tourist Surge: Small Accommodation Businesses Face a Crossroads

If you want to attract international guests, listing on global OTAs isn't optional—it's essential

Foreign Tourist Boom: Small Hotels Face a Critical Choice

OTA expansion: in-house vs. outsourced — how should you decide?

Top 5 AI Tools for Travel Industry Professionals

AI services you should be using in the travel industry right now

Top 5 AI Tools Travel Pros Should Start Using Today (I Paid for All of Them)

AI tools that actually solve the repetitive grind of travel industry work

September–October: Record Foreign Tourists Meet Accommodation Crisis

Korean tourism's ironic dilemma

Record Foreign Tourist Arrivals Meet Korea's Accommodation Crisis This Fall

Will Korea really face an accommodation shortage this fall?

ONDA Signs Agreement with Free Idea, Enters Lodging Supplies Commerce

ONDA Launches Hospitality Supply Commerce — First Partnership with Free Idea

ONDA is expanding beyond software into supply commerce, starting with eco-friendly amenity dispensers from Free Idea. The play: integrate IoT inventory tracking with its PMS to cut waste and automate stock for Korean hoteliers.

October Airbnb Shock: 60,000 Listings Gone Overnight?!

The true scale of Airbnb's 'business registration mandate' and its impact on the market

ONDA to Launch an AI Service That Helps Small and Mid-Sized Lodgings Optimize Revenue

ONDA Launches 'Pension Plus ONDA AI' Beta — AI Service for Independent Accommodation Owners

ONDA brings enterprise-grade AI analytics to independent hotels and pensions — competitive intelligence, local events, and revenue optimization in a mobile app.

AI for Small Lodgings... Pension Plus Launches 'ONDA AI' Beta

A future where guests and hosts thrive together with AI

October Airbnb Shock: 60,000 Listings About to Vanish?

Airbnb and the entire accommodation industry are about to change—for real

AI for Small Properties: ONDA Launches Pension Plus 'ONDA AI' Beta

How AI is reshaping the future for independent accommodations

What Future Is Trip.com Drawing?

Global OTA Trip.com's new growth engine: the 3E strategy and travel innovation

Trip.com's Vision for the Future: The '3E' Strategy and Travel Innovation

Global OTA Trip.com unveils its 3E strategy and travel innovation initiatives as new growth engines

What Sets The Weekend Resort Apart

A family getaway where no one feels self-conscious — The Weekend Resort story

A Place Where Families Don't Have to Walk on Eggshells: The Weekend Resort Story

I don't throw around the word 'luxury' lightly. What I'm after is a space that feels comfortable yet special — that's the hospitality culture I want to build.

What Are Korea's Hottest Travel Destinations Right Now?

Big data reveals 6 trending domestic travel spots for 2025. Explore regional highlights and the hottest travel destinations shaping Korea's tourism landscape.

6 Rising Travel Destinations in Korea — Hongcheon, Suwon, Gimcheon and More

Korea Tourism Data Lab big data points to 6 destinations where out-of-town visitors surged. Hongcheon, Incheon's Jung-gu, Suwon's Jangan-gu, Chungju, Boeun and Gimcheon — with the hot spots in each.

Who Wins Online Travel in the AI Era?

AI is fundamentally reshaping the competitive landscape of online travel. The fight to watch: airlines and hotels vs. OTAs.

AI Era Power Struggle: Airlines & Hotels vs. OTAs

AI is fundamentally reshaping the competitive landscape of online travel

ONDA raises a Series B bridge round — an "AI assistant" built for the lodging industry is coming soon

ONDA Closes Series B Bridge Round to Accelerate AI-Powered Hospitality Innovation

PMS, CMS, RMS, ONDA, onda

Travel Sales: Not B2C or B2B — Meet A2A

The 'A2A' era has already begun. And travel sits at the leading edge of this shift.

The Long Holiday Paradox: Why Extended Breaks Hurt Domestic Tourism

After the government designated substitute holidays, domestic travel rates dropped 7%p and average spending intentions fell by a staggering 34%p year-over-year, according to Consumer Insight.

Travel Sales: Not B2C or B2B, but A2A?

After the government designated temporary public holidays, domestic travel participation actually dropped 7%p, according to Consumer Insight. Average per-person spending intent for domestic trips fell a staggering 34%p year-over-year.

The Long Holiday Paradox: Why Extended Weekends Hurt Domestic Tourism

Korea needs to focus on quality growth and competitiveness in domestic tourism — not just adding days off.

This Year for Real… Local Governments Go All-In on Tourism

Central and local governments are ramping up efforts to expand regional tourism infrastructure. Let's look at what they're actually doing.

This Year We're Serious: Local Governments Double Down on Tourism

More municipalities are partnering with OTAs to attract visitors.

The Ultimate OTA Analysis Report Is Here

Marketing Analysis and OTA Expansion Strategies to Revitalize Regional Tourism for International Visitors by Korea Tourism Organization

The Ultimate OTA Playbook Just Dropped

Korea Tourism Organization publishes comprehensive guide to attracting international tourists through OTA marketing

Hospitality Tech Companies Scale AI Innovation With LLM Integration

LLMs are reshaping travel and hospitality at scale.

Hospitality Tech Companies Go All-In on LLM-Powered AI to Transform Service

LLMs are rewriting the service playbook for the hotel industry

ONDA steps up its UAE expansion, running solution trials with a number of hotels

Property management system, PMS, CRS, central reservation system, 온다, onda, uae

ONDA Accelerates UAE Expansion—Testing Solutions with Multiple Hotels

PMS, CMS, RMS, ONDA, onda

2025 Golden Holidays & New Hospitality Regulations

Everything you need to know about 2025's major holiday breaks and the policy changes affecting accommodation businesses this year.

2025 Peak Travel Dates & New Regulations for Lodging Operators

What accommodation operators need to know about 2025's long weekends and policy changes

A roundup of newsletters published by B2B companies

Every Metric Points to Global OTA Dominance

Korean OTAs like Yanolja and Yeogi Eottae — riding high post-COVID — are losing market share

\"Blending Experience With AI\"...Hospitality Industry Predictions for 2025

2025 is just around the corner. OTAs, hotels, and media outlets are rolling out their travel trend forecasts. ONDA breaks down what the experts are saying — and what to expect next year.

ONDA presents its data utilization and AI vision at AWS Industry Week

ONDA Shares Data Strategy and AI Vision at AWS Industry Week

ONDA's Deputy CEO revealed how the company processes 1.8M reservations using AWS QuickSight—and why they're now building an AI-powered revenue management system on the same stack.

ONDA opens advance long-stay bookings at SoTA Suite Pyeongtaek in the Samsung plant belt

Ssota Suite Pyeongtaek Opens May 2025 — Near 'Samsegweon' Semiconductor Hub

Pre-booking now open for long-term guests — reserve easily via Ssota Collection website

How Far Has My Hotel Come With Digital Transformation?

Digital transformation isn't just about adopting technology — it's about changing your entire business model.

Overseas travel boom lifts transactions on real-time hotel-to-online-channel integration solutions by 76%

ONDA's New Business Lines Accelerate: ONDA Plus and BookingOn

Beyond room distribution—diversifying revenue with hotel operations solutions

6 Hot Issues in Hospitality You Need to Know

Today we've gathered six critical issues no hospitality professional should miss!

GITEX Global 2024 and its world-class tech ecosystem: Impact on strategic sectors and economic growth

Pension occupancy stages a surprise rebound; tourist hotels remain popular

Direct-to-consumer (D2C) travel market gains momentum — KakaoTalk Channel and Google Hotels on the rise

20 years of online search is about to change

AI answer engines pull insights from booking sites, travel blogs, and review platforms — and serve you optimized hotel lists without the manual digging.

Korean "hotel management" tech chases oil money — ONDA joins a Middle East technology expo

Hotel Digital Transformation Firm ONDA Kicks Off a KRW 15bn Series C

ONDA Heads to Expand North Star 2024, Middle East's Largest Tech Exhibition

ONDA to showcase core hotel digital transformation solutions including CRS and PMS

[K-Startups Going Global] "ONDA will be the accommodation industry's game changer — interest in AI is strong"

5 Things You've Been Wondering About Airbnb

Last week, Airbnb Korea published a fascinating booklet called 'Five Truths About Airbnb.' Let's look at how they're addressing the five biggest misconceptions about their platform in the Korean market.

The days of grabbing anything free are gone — the era of personal luxury travel arrives

[K-Startups Going Global] Hotel Digital Transformation Firm ONDA Expects KRW 20bn in Revenue This Year

[K-Startups Going Global] Hotel Digital Transformation Firm ONDA Builds a Global Database of 1 Million Products

ONDA Signs Comprehensive Digital Transformation Agreement with Josun Hotels & Resorts

ONDA Signs Comprehensive Digital Transformation MOU with Josun Hotels & Resorts

Strategic DT partnership across GDS, RFP, and CRS systems

43% of Koreans Take Multi-Generational Trips to Strengthen Family Bonds

Are multi-generational family trips really on the rise in Korea? And which destinations are benefiting?

2024 H1 Hospitality Data Trends

We analyzed 1.56 million real booking transactions from ONDA HUB — Korea's largest integrated sales platform — to uncover what's shaping the lodging industry this year.

High-end luxury stays are on the rise

ONDA Releases H1 2024 Accommodation Trends Report: Luxury Lodging Demand on the Rise

Hotel and resort revenues climb as pool villas sustain growth

H1 2024 Hospitality Data & Trends Report

ONDA data reveals lodging industry trends and emerging sales channels in the first half of 2024

Hotels and Resorts Thrive, but What About Pensions? Korea's Accommodation Market Turns "Polarized"

ONDA Draws Attention as Kakao Partnership Drives Hotel Digital Transformation and Direct Booking

Kakao × ONDA: Hotel Digital Transformation Success + 500% Direct Booking Surge

The entire hotel stay — now mobile and contactless

An Automation Service That Boosts Efficiency for Small and Mid-Sized Pensions and Pool Villas

ONDA Pension Plus Launches SMS Service for Personalized Guest Marketing

ONDA Pension Plus powers 3,000+ small and midsize properties nationwide

94% of Hotel Leaders Say They'll Boost Tech Investment Next Year

94% of global hotel decision-makers plan to increase technology investment over the next 12 months.

NCPI Bali partners with Korea to develop digital startups for tourism industry growth

Kadin Bali Partners with Korean Startups to Develop the Island of the Gods Through Technology

Why Global OTAs Are Losing Their Profit Margins

We explore the expansion of hotel loyalty programs driving direct bookings and Google Hotels' continued rise in influence.

Travel and secondhand marketplace platforms: "Settlement within a week to build trust and shared growth"

Korea's 'theme-cation' boom: from hocance to O-cance

Hotels are launching niche packages beyond basic staycations—kid-friendly, pet-friendly, cultural themes. What's driving the O-cance trend?

Korea Tourism Organization x startups — solving tourism's problems through open innovation

This summer, travelers pick "luxury pensions" over trips abroad [Travel Live]

Tmoney expands travel, lodging and logistics services on its TmoneyGO mobility app

Spend Two Hours a Day with ChatGPT

In AI, LLMs—especially ChatGPT—play the same role that the iPhone and web browsers did for their respective platforms.

From pensions to five-star hotels: ONDA tops KRW 1tn in cumulative transaction volume

ONDA Surpasses ₩1 Trillion in Cumulative GMV, Eyes ₩400 Billion This Year

From pensions to hotels—diversified distribution across global OTAs, local platforms, and portals drives growth

[Style & Trend] Grand Bay by SoTA Suite, Yangyang, Gangwon-do

H1 accommodation price trends in Korea | More value stays under KRW 100,000 — and luxury stays?

Yangyang, Gapyeong, Jeju...Regional Accommodation Pricing Trends

We compared off-season and peak-season pricing trends across 5 major Korean tourist destinations: Gapyeong-gun (Gyeonggi), Yangyang-gun (Gangwon), Jeju City (Jeju), Gyeongju City (Gyeongbuk), and Yeosu City (Jeonnam).

Data-driven innovation in the accommodation industry — Hyunseok Oh, CEO of ONDA

Pension Price Trends: The Value-Luxury Divide

We analyzed nationwide accommodation pricing trends from 2023–2024, along with weekday (Sun–Thu) and weekend (Fri–Sat) booking price fluctuations in Gyeonggi-do, Jeju, and Gangwon-do.

[Interview] OA Tech CEO Seungjun Lee: "Targeting Small and Mid-Sized Hotels of 300 Rooms — an Unmanned Front Desk and an Integrated Operations Solution"

Smart airports that walk with robots; hotels that cut labor costs with technology

ONDA runs a hotel deals promotion on Toss Shopping

ONDA Launches Hotel Flash Sale on Toss Shopping

Toss Daily Deal and Brand Festival feature premium hotel stays

Yangyang Grandbay Hotel: Up to 30% Off Peak Summer Season

ONDA's subsidiary ONDA Wassong takes over operations of Grandbay Naksan, a beachfront hotel in Yangyang, Gangwon-do, starting July 25th

[Notice] Updates to Our Privacy Policy

We've updated our Privacy Policy to include details about third-party data processors. A quick transparency update for ONDA users.

ONDA Wassong's Naksan Grand Bay: raising profitability through hospitality fulfillment

"We cover KRW 5m in family travel costs" — which ventures and startups have the best perks these days?

ONDA CEO Hyunseok Oh: "60% of accommodation businesses sell their rooms through ONDA"

ONDA Wassong marks the Naksan Grand Bay opening with standout offers and launches the SoTA Owner Club

ONDA Publishes a "Pension Sales Guidebook" for Small and Mid-Sized Lodging Owners

ONDA Releases 'Pension Sales Guidebook' for Independent Hosts

Latest market trends and sales strategies for Korea's online accommodation market

Why Major Platforms and Super Apps Are Going All-In on Travel

These days, it's hard to find a major platform or super app that doesn't offer travel services. Why is every big player so eager to capture travel consumers?

[Notice] Privacy Policy Update

ONDA's privacy policy now includes details on international third-party processors handling your data. A small but important transparency update.

[Notice] Privacy Policy Update

ONDA's Privacy Policy now includes details on personal data processing partners. A routine compliance update ensuring transparency about how your information is handled.

ONDA recognized as an outstanding Booking.com partner — achieves CPP Advanced tier

ONDA Achieves Booking.com CPP Advanced Status

Eyes Premier tier for 2025

How Ssota Stay Konkuk Built a J-Curve (feat. OaTec)

We visited the newly renovated Ssota Stay Konkuk this week. How did they double their revenue in just three months?

ONDA BookingOn Q1 transaction volume up 607% year on year

ONDA BookingOn Hits 20 Clients, Q1 GMV Up 607% YoY

Real-time booking service offering 40,000+ accommodations worldwide

ONDA Marks First Anniversary of Homes & Villas by Marriott Bonvoy Partnership, Expands Joint Business

ONDA and Homes & Villas by Marriott Bonvoy Mark One-Year Partnership — Doubling Down on Collaboration

Delivering 2,000+ Korean properties to 200 million Marriott Bonvoy members worldwide

Grand Bay Naksan Sota Suite Hotel opens on the 20th of next month — ONDA Wassong runs a promotion of up to 30% off

Grandbay Naksan SoTA Suites Hotel Opens with Up to 30% Launch Discount

Grandbay Naksan grand opening July 20

Online Sales Guidebook for Independent Accommodation Owners

We've published a comprehensive sales guide to help small and mid-sized accommodation owners succeed online. Drawing on over 4,000 daily booking transactions and years of distribution expertise, this guidebook covers the latest trends and sales strategies in Korea's online accommodation market.

ONDA Pension Plus Lifts Overseas OTA Sales of Pool Villas and Pensions

ONDA Pension Plus: Pool Villas and Pensions See Strong Growth on Global OTAs

Now integrated with most major international OTAs including Booking.com, Agoda, and Airbnb

Global OTAs: \"Korea's Importance Will Only Grow\"

ONDA attended global partner events hosted by Booking.com and Trip.com, exchanging insights with travel companies from around the world. How do global travel platforms see the Korean market?

Grand Bay Naksan: "ONDA Wassong"

ONDA Wassong Begins Operating Grand Bay Naksan — Digitally-Powered Hospitality Management

Leveraging hospitality tech expertise to deliver differentiated property management services

Sustainable travel is in hotels' hands

Korea's hotel industry is going green. Hotels are rolling out eco-friendly services and turning them into marketing assets. But what do travelers actually think about sustainability? And what are Korean hotels doing about it?

[Notice] Privacy Policy Update

ONDA updates its Privacy Policy to include details about data processing partners—a routine but important transparency update for users.

Korea's Lodging Market from January to April in ONDA Data — 2024 International Tourism to Surpass Pre-COVID Levels

The commute turns into a trip — workation destinations and visitors both on the rise

100% Unmanned Operation for Small and Mid-Sized Hotels: OA Tech Builds PMS 2.0

OaTec Completes Unmanned System for Small to Mid-Size Hotels

OaTec completes fully integrated unmanned hotel system after one year of R&D following ONDA acquisition

Global Independent Lodging Market Trends and 6 Growth Drivers

Boutique hotels, guesthouses, B&Bs—properties operating outside major chains—make up the independent lodging sector. What's happening in this market globally, and where is it headed?

A Long-Awaited Tailwind for Jeju Tourism: Decline Snapped After a Year

2023 Hotel Sale Festa: The Data Roundup

Korea's government-backed hotel discount program has become the industry's biggest annual event. What did last year's numbers reveal?

Accommodation transaction volume keeps climbing in Q1 — non-travel-specialist platforms surge

Boss! You Can't Just Send Ads by Text

Regulations around advertising messages have gotten a lot stricter — and the penalties are serious.

3 Reasons Jeju's Tourism Sector Is Heating Up Again

Jeju visitor numbers fell 9.1% in 2023 versus 2022. But in March, they rose 0.7% year-on-year — the first increase in a long time. Will Jeju's recovery hold?

3 Reasons Jeju's Hospitality Market Is Heating Up

Will the recovery in Jeju's accommodation market continue?

[Innovation Platform Talk] Sustainable partnership marketing

Join the May–June Accommodation Discount Program

Apply through ONDA for the 2024 Stay Sale Festa

Are Peak Travel Seasons Disappearing?

Ever heard of 'no-normal' travel? In Korea, this trend—traveling off-season based on personal interests—is gaining serious momentum. How are customer travel patterns shifting in the no-normal era?

Korea's Ministry of Culture, Sports and Tourism and the Korea Tourism Organization share tourism development expertise with 11 developing countries

ONDA posts KRW 48.4bn in Q1 transaction volume — "Rock solid"

ONDA Hits KRW 48.4 Billion in Q1 2024 Transactions, Predicts Rapid Growth

ONDA Reports Q1 2024 Results: Growth Across Room Distribution and Hotel Tech

ONDA's Q1 2024 GMV hits ₩48.4B, up 36% YoY — revenue up 35%, operating loss down 33%

How Tourism Events Impact the Hospitality Industry

Last week's biggest story in global travel? The total solar eclipse visible across the U.S. for the first time in seven years. Travel demand surged along the path of totality—and hotels cashed in. How much did room rates and occupancy actually spike?

ONDA: "Pool Villas Saw the Biggest Room-Rate Swings Last Year"

Three keywords for startup PR: "press releases", "newsletters" and "the CEO's attention"

Online Room Sales Strategy FAQ

The biggest advantage of selling rooms online? You can reach potential guests across countless channels. But that creates challenges too. Today we answer the most common questions about online room sales strategy.

How to Use ONDA Pension Plus: From High-Commission Outsourcing to Smart Online Sales

Switch from high-fee property management to efficient online sales support. Let Pension Plus handle distribution so you can focus on guests and property quality.

Room Pricing Guide for Hoteliers

Pricing rooms is one of the toughest decisions accommodation operators face. It's entirely up to you — which is why we've put together this guide to help you find your floor.

Online Pension Sales Strategy: More Is More

The biggest advantage — and challenge — of online sales? Too many channels to sell through. ONDA answers the questions property owners ask most.

Which OTAs Do International Travelers Prefer by Nationality?

One of the most notable shifts in Korea's inbound tourism market is that travelers are getting younger. This means more independent travelers booking directly through OTAs. So which travel apps are foreign tourists actually using?

ONDA and MyFranchise Host a "Newsletter and PR Practitioners' Seminar"

ONDA-MyFranchise Host 'Newsletter & PR Workshop'

Media strategy and practical know-how from PR and marketing professionals

How Should I Price My Rooms?

Pricing is one of the hardest decisions accommodation owners face. Unlike franchise restaurants or convenience stores with set prices, room rates are entirely your call. Here's a practical guide to get it right.

ONDA X MyFranchise 1st Newsletter·PR Workshop

Learn media PR and owned-media strategy from ONDA and MyFranchise's hands-on experience

Online Accommodation Sales Strategy: The Complete Guide

As online bookings grow and distribution channels multiply, mastering digital sales has become essential. Here are three ways to sell your property online — and the pros and cons of each.

ONDA named to the UK Financial Times' "High-Growth Companies Asia-Pacific" list for a third straight year

ONDA Named Asia-Pacific High-Growth Company for Third Consecutive Year

Surpassed KRW 300 billion in transaction volume in 2023, accelerating Middle East expansion through joint venture with Seed Group

Traveltech firm ONDA eyes $15m raise as it restarts SEA, MENA expansion plans

Major Startups Delivering Results in the Middle East, Sorted by Sector

ONDA Signs Lodging Booking Service Agreement with the Gangwon Minbak Association

ONDA Partners with Gangwon Minbak Association to Power Booking Services

Real-time accommodation booking service now available on Gangwon Province's travel app Ildantteona

Three Ways to Sell Your Property Online

Should you tackle online distribution alone? Sure, if you're tech-savvy and confident running your property solo. But there are better ways to solve this problem — together. This piece breaks down ▲third-party management ▲online distribution partners ▲direct sales, with pros and cons for each.

AI Chatbots for Travel Planning

Travel companies are racing to adopt AI. Soon you'll be able to plan entire trips through conversation alone. We tested AI travel chatbots to see how far they've come — and where they still fall short.

[HOT Interview] ONDA CEO Hyunseok Oh | An Exceptional Feel for Hospitality Distribution, Now Expanding to the Global Stage

The Middle East Becomes a Collection Point for Innovation: "Seize the New Middle East Boom!"

ONDA Takes Information Security International, Too

The online booking market is booming. Grow with ONDA.

Guests who book direct through a property website or messenger say: 'I love getting quick answers to my questions.' Online bookings have become the norm — and there's no going back.

ONDA Achieves ISO 27001 Certification for Information Security

International standard certification accelerates global market expansion

9 Online Distribution Channels You Need to Know

Today, accommodation products sell across countless online channels. ONDA data shows hotels connected to 31+ channels get 43% more bookings than those with 15 or fewer. So which channels are rising, and what makes each one unique?

ONDA and UAE's Seed Group join forces on digital transformation for Middle East hotels

9 Types of Online Accommodation Sales Channels You Need to Know

ONDA distributes over 4,000 rooms per day across more than 50 different online sales channels. Each channel has its own characteristics, and a property that performs well on one platform may not do as well on another.

ONDA Partners with UAE's Seed Group to Expand into Middle East

Leveraging Seed Group's local network to scale hospitality solutions across major hotels

Pet & Kids Travel: Vertical Services Are Taking Off

Pet-friendly and family travel demand is booming in Korea—and niche platforms curating pet stays and kids' resorts are growing fast. If you run a dog-friendly pension or a kids' pension, these channels deserve your attention.

What are the must-know terms for running a lodging business?

20 Must-Know Terms for Hotel Operations & Online Marketing

From ADR to CTR, RevPAR to ROI—break down the jargon behind successful hotel operations and digital marketing. If hospitality acronyms confuse you, this glossary is for you.

20 Essential Hospitality Operations & Marketing Terms

Core terminology every property operator and marketer should know

ONDA signs with Josun Hotels & Resorts and Dunqian International

"Naver is my go-to for booking accommodations"

\"Naver is my go-to for booking accommodations\" Naver's share of pension and pool villa sales keeps growing. We picked 10 questions you might have about selling accommodations on Naver — especially pensions and small lodgings.

MoU signed to boost South Korean tourism to Taiwan

ONDA Signs Agreement with Impact AI to Develop a Hotel Revenue Management System

ONDA Partners with Impact AI to Build Next-Gen Hotel Revenue Management

Strengthening RM expertise to maximize hotel and hospitality revenue

ONDA Opens Large-Scale Hiring for Pension Sales Roles: "Unlimited Incentives"

ONDA Launches Major Hiring Drive for Pension Sales — Unlimited Incentives

Travel and hospitality experience preferred, but newcomers welcome with full training

ONDA Partners with Josun Hotels & Resorts for Booking Engine and Central Reservation System

After SOCAR, TMAP enters the lodging booking market — travel agencies on shaky ground

Why ONDA Is Hiring Pension Sales Reps at Scale

ONDA's hiring unlimited pension sales reps—no headcount cap. While competitors pull back, we're doubling down on Korea's 50,000+ pension operators with aggressive expansion and 50%+ YoY growth in key categories.

ONDA publishes its lodging trend report: travel within Korea is growing more diverse

ONDA Releases Accommodation Trends Report: Domestic Travel Diversifying

Peak season demand spreading out, seasonal travel appetite growing

Korea's accommodation map has changed — a world ruled by "luxury"

ONDA signs an MOU with Dunqian, Taiwan's largest hotel chain — 53 hotels to be distributed in Korea

ONDA Partners with Taiwan's Town & Country Hotels to Supply Premium Inventory

Town & Country Group, Taiwan's largest smart hotel chain with 53 properties, to reach Korean travelers through ONDA's distribution network

2024 first-half Hotel Fair opens

2024 accommodation industry outlook: tension or anticipation, depending on property type

Why Your Property Needs to Be on KakaoTalk Booking

In 2023, major platforms and services launched hospitality offerings. KakaoTalk Booking became one of ONDA's fastest-growing new channels. Here's why it matters.

ONDA Subsidiaries OA Tech and Wassong Join Hotel Fair 2024

Join the 2024 Accommodation Sale Festa

The 2024 Accommodation Sale Festa is around the corner. ONDA, a hospitality tech company, is now recruiting properties for this February-March promotion.

OaTec and Wassong Join Hotel Fair 2024

Showcasing digital transformation blueprints for the hotel and accommodation industry

Sejong University and ONDA Management join hands to found a hotel management research society

2023-24 Hospitality Data & Trends Report

2023 accommodation industry trends and global hospitality insights based on ONDA data

2024 Government Policies Every Hotel Owner Should Know

As ministries unveil their 2024 policy directions and budgets, domestic tourism remains central to Korea's economic recovery. Here's what hospitality operators need to watch this year.

[Zoom In] Bed bugs on the attack! Proactive response and thorough monitoring required

\[Special Report\] 2024 Travel Trends & Industry Forecasts

Four years of COVID-19 completely transformed how we travel. To keep pace with rapidly shifting traveler behavior, anticipating what's next is critical. We've rounded up the 2024 travel trend reports from tourism boards, OTAs (domestic and global), and travel media outlets.

Korea's Pension Industry Report (Part 2)

How did Korea's pension (private villa rental) industry perform in 2023? What are operators expecting for 2024? We analyzed ONDA data and survey responses from pension operators to highlight the trends worth watching.

\[New Year Special\] 2024 Travel Trends by Global OTAs

In 2023, the travel industry didn't just recover to pre-pandemic levels — in some areas, it actually surpassed them. What travel demand will drive sustained growth in 2024? We've added a spoonful of ONDA's insights to forecasts from Booking.com, Skyscanner, and Expedia.

2023 Pension Industry Report (Part 1)

How did Korea's pension industry fare in 2023? What do operators expect for 2024? We analyzed ONDA's booking data and operator survey responses to surface the key trends.

Booking Overseas Stays on Naver, Too? It Jumps to No. 2 Behind Agoda

Startups seek to mitigate drop in local university enrollment

Startups step up to save Korea's regional universities facing "student extinction"

Building a Pension Homepage? Here's What Actually Matters

When building a pension website, a few key decisions make the difference between a homepage that converts and one that doesn't. Here's what we learned from ONDA data and real Pension Plus projects.

3 Things Hotels Must Remember to Attract International Travelers

As inbound tourism surges, hotels are wondering how to capture their share. We break down what Asian travelers specifically want—from booking to check-in to loyalty—so you can deliver.

150 Growth Champions: The Companies That Will Lead Korea's Future

63% of Hospitality Operators Call 2023 'Positive'

ONDA surveyed domestic hospitality professionals this November. Ahead of the full report in January, we're sharing early findings: How do people in the industry view the current state — and the road ahead?

How to Run a Perfect Winter Getaway Pension

As winter settles in, pension operators need to step up their game. Here are the key areas to focus on so guests can enjoy a warm, comfortable retreat.

Korea's Growth Champions 2024 List by Statista and the Korea Economic Daily

Winter in Jeju: Cozy Stays Worth Checking Out

Jeju in summer is great — but the island's mild winters make it a year-round favorite. Here are some standout private-villa pensions perfect for warming up with family or your partner this season, handpicked by ONDA based on transaction data.

From Front Desk to Sales Director: How One Hotelier Found Her Fast Track

They say opportunity knocks three times in life. In your career, one of those knocks is the chance to level up — and sometimes it comes disguised as something you never thought you could do.

Companies fight back against "that pest" — "We're the fixers for the bedbug panic"

What Amenities Do You Actually Offer?

What makes a great pension? A comfortable bed? Spotless upkeep? While the core lodging experience matters, the extras you provide are key to standing out. What amenities are Korean pensions actually offering? And what in-room items should be standard? We dug into the data.

[Notice] Public Announcement in Lieu of Merger Report Meeting

ONDA Inc. has completed its absorption merger with Bubba Gump Corporation as of December 2023. ONDA continues as the surviving entity, acquiring all assets and obligations under Korean Commercial Act procedures.

A wave of "digital innovation" sweeps the culture industry — new value from creation to consumption

2nd ONDA Media Seminar for Startups and Travel Companies

Real-world case studies on owned media operations and effective media strategies

30 Years of Global OTAs: A Complete History

Online travel has grown explosively over the past three decades. ONDA traces the complete history of global OTAs — from their founding to today.

Travel businesses and startups struggling with PR — gather round!

What's the Right Room Rate for Peak vs. Off-Season?

Every property owner wants to maximize revenue during peak season—but jack up rates too much and you'll price yourself out of the market. So what's the typical rate swing from low to high season? ONDA crunched the numbers.

ONDA Hosts '2nd ONDA Media Seminar' for Startups and Travel Industry Professionals

Active startup PR and content experts share practical know-how based on real-world case studies

Using Generative AI: A Look Inside Our Media Seminar

We've been using AI tools to organize documents, draft content, and find creative inspiration. How can you actually use generative AI in day-to-day work?

A Desert Wind to Thaw Korea's "Investment Winter" — Startups Ride the "Oil Money" Tailwind

ONDA teams up with the Seoul city government to offer bedbug-safe stays

ONDA Partners with Seoul to Combat Bed Bug Crisis in Hospitality

ONDA uses digital infrastructure to display 'Bed Bug-Safe' badges across booking platforms

Seoul to flag bedbug-free accommodations with a "safe mark" on booking platforms

Korean Travel & Lodging Trends to Watch in 2024

Accommodation is taking a bigger share of the overall travel experience. What lodging styles do Korean travelers prefer? And what travel trends should you watch in 2024?

The Bedbug Invasion Hitting Korean Hospitality

Bedbug sightings are popping up nationwide. After the pandemic, the 'bedbugdemic' has become a real talking point for the accommodation industry. Here's what you need to know.

Lodging businesses across Seoul to display a "bedbug-safe mark" — removed if bedbugs turn up

[Notice] Creditor Objection Period — Small-Scale Merger

ONDA is merging with Bubba Gump Inc. under a small-scale procedure, assuming all assets and liabilities. Creditors have until November 17, 2023 to file objections.

"Bedbug emergency": Seoul runs a report center and funds extermination for jjokbang districts and gosiwon

Innovative technology from tourism ventures and global trends — Korea Travel Tech Summit opens

Pension Revenue: How Does It Break Down by Month?

Like all lodging businesses, pensions have peak and off-peak seasons. While year-round peak revenue would be ideal, Korea's distinct four seasons create inevitable high and low periods. So what's the actual split between peak and off-peak — and month by month? Whether you're just starting out or a seasoned operator, understanding these benchmarks can sharpen your strategy. Here's the monthly revenue breakdown based on 2022 ONDA Pension Plus data.

When Do International Travelers Start Planning Their Trips?

Travel is back. Travelers worldwide are researching destinations, booking stays, and paying through a dizzying array of channels. But when do major inbound tourists to Korea actually start their search — and how do they decide where to go?

[Notice] Record Date for Shareholders' Registry

[Notice] Record Date for Shareholders' Registry

SaaS Opens the Door for Korean Software Exports as the Middle East Emerges as a New Blue Ocean

TMAP starts selling hotels and resorts on ONDA's solution

ONDA Launches Hotel Booking on TMAP Platform

ONDA partners exclusively with TMAP to power their new accommodation booking service via BookingOn

How Much Does Scent Really Matter in a Guest's Stay?

Of all five senses, smell is the only one that can trigger both memories and emotions tied to a specific scent. That's why leading hotels treat signature fragrances as a core part of the guest experience — and why smaller properties should, too.

2023 Hotel Tech Report: From PMS to Generative AI

Hotel tech is evolving fast, and digital transformation is no longer optional. From core hotel operations software (PMS) to channel managers, contactless and keyless solutions, and generative AI — explore how each technology emerged and where it's headed.

2023 ONDA Hotel Technology Report

From PMS to generative AI — how hotel tech emerged, evolved, and is reshaping the industry in 2023

Korea Tourism Organization hosts the 2023 "K-Travel Tech Summit" to support global travel tech networking

KOSA Wraps Up Its Expand North Star Dubai Event

How AI Will Transform Online Travel Bookings

Artificial intelligence is reshaping entire industries — and travel, hospitality, and OTAs are at the center of it. How will AI change the online travel landscape? And what will the hotel booking experience look like in the future?

5 Glamping Spots Worth Checking Out This Fall

Glamping — a portmanteau of 'glamorous' and 'camping' — means enjoying the outdoors with all the gear already set up for you. No packing required. Here are five standout glamping sites you can book without the usual camping hassle.

Korean hotel technology company ONDA sets out to open up the Middle East market

ONDA Makes Debut in Middle East Hospitality Tech Market

"K-Tourism Ventures" Rise as a Core Pillar of the Korean Wave

ONDA joins Dubai startup event "Expand North Star 2023"

ONDA Heads to Dubai for Expand North Star 2023

ONDA makes strategic push into Middle East hospitality tech market

Core Strategies for Attracting International Visitors to Korea in 2024

China is the biggest wildcard in Korea's inbound tourism outlook. Chinese travelers' preferences have shifted dramatically since COVID. What specific strategies should hotels adopt to capture this and other inbound demand?

ONDA: "Connecting Travel, Lodging, Dining and Entertainment Through Technology"

ONDA Management Moves to a Leadership Under CEO Jintae Jeong

ONDA Management Appoints Jung Jin-tae as CEO to Strengthen Tech-Driven Hotel Operations

Leveraging ONDA's hospitality solutions to deliver higher profitability for hotels and accommodations

ONDA CEO Hyunseok Oh receives the Prime Minister's Commendation on Korea's Tourism Day

"50th Tourism Day" ceremony held — 22 honorees receive government awards

[Notice] Record Date for Shareholder Registry

Notice regarding the record date for shareholders to exercise dissenting rights on the minor merger with Bubba Gump Corporation.

ONDA CEO Hyunseok Oh Receives Prime Minister's Commendation on Tourism Day

Recognized for driving digital transformation in hospitality and boosting Korea's tourism competitiveness

[Tourism Event] Charting K-tourism's 2023 vision through participation, connection and innovation — 2023 Tourism Connect Week wraps up amid dialogue and exchange

[Hi-Start-Up] ONDA: "Beyond Korea — Accelerating Global Hotel Expansion in the Middle East and Other Markets"

Jeolla's Top Stays for Peace and Rejuvenation

Discover Jeolla's most popular accommodations—a region gaining traction as Korea's go-to destination for quiet, solo travel and healing.

ONDA Switches On Travel to Gyeongju

Gyeongju City × ONDA Launch Joint Accommodation Promo for Gyeongju-ro ON

ONDA partners with Gyeongju City on accommodation discount promo to boost local tourism

Fall Festivals Worth Visiting with Family This Chuseok Holiday

With October 2nd declared a temporary holiday, South Korea gets a rare 6-day Chuseok break in 2023. Here are family-friendly fall festivals to fill those long holiday days.

Four-day Tourism Connect Week opens tomorrow to support the growth of tourism ventures

"Let's grow the next Yanolja" — the future of K-tourism in one place

How to Make Money with Officetels

Officetels are back in the spotlight as Korea's Ministry of Land's regulatory grace period ends October 14. Here's how to run a profitable officetel operation — on a lean budget.

[Special Report] Exporting Hospitality Platform DX, Eyeing Global Expansion

ONDA releases its H1 2023 hospitality data trend report — total lodging revenue up 27%

ONDA CEO Hyunseok Oh: "This will be year one of our push into global markets"

ONDA Releases Accommodation Trends Report: International OTAs and Portals Surge

H1 2023 Hospitality Data & Trends Report: Total accommodation revenue up 27%

ONDA, which kept growing through the pandemic, gathers momentum in hotel business expansion

The foundation of ONDA's growth: SaaS aimed at small and midsize lodging businesses

2023 H1 Hospitality Data & Trends Report

Revenue trends and key insights from Korea's accommodation sector in H1 2023

A collaboration stage for tourism startups, local governments and the travel industry — "2023 Tourism Connect Week" opens

Summer 2023 Vacation Trends

As the scorching summer of 2023 winds down, we analyzed this year's vacation trends using ONDA booking data (based on ONDA HUB July reservation data).

ONDA Hotel Plus Transaction Volume Surges 1,800% Year-Over-Year in Q2

Explosive growth continues quarter over quarter since expanding hotel digital transformation business in H2 2021

ONDA: "Hotel Plus Q2 transaction volume grew 1,800%"

Platforms expand accommodation booking services, driven by API integrations

South Korea's ONDA enters Türkiye through a partnership

ONDA partners with CMH Solutions to propel digital transformation in Turkish hotel industry

CMH Solutions will be spearheading the distribution of ONDA's cloud-based hotel management solutions in the Turkish hotel industry

South Korea's ONDA partners with CMH Solutions to propel digital transformation in Turkish hotel industry

ONDA enters the Türkiye hotel market — SaaS to be supplied to two hotels this year

ONDA Enters Turkish Hotel Market with SaaS Partnerships

CMH Solutions to distribute ONDA's cloud-based hotel management platform across Turkey

4 Ways Hotels Are Using ChatGPT

Generative AI could replace up to 40% of hospitality work. But knowing AI will disrupt your industry is one thing — figuring out how to use it in daily operations is another. Here are the easiest ways hotels can start experimenting with ChatGPT today.

ONDA subsidiary "OA Tech" throws its hat in the ring

1st ONDA Media Seminar for Travel Startups & Hospitality Professionals

Press relations, blogs, and newsletters: real strategies from the field

Hospitality tech company ONDA selected for Korea's "Baby Unicorn Plus" program

ONDA Named to 2023 Baby Unicorn Plus Program

We're approaching this like a second founding — doing everything we can to break into global markets

Fine stays, outdoor stays, solo pension trips — the summer holiday of a lifetime [Special Report]

ONDA Supplies Hotel and Pension Stays to OK Cashbag

ONDA Partners with OK Cashbag to Power Travel Bookings

ONDA supplies real-time accommodation booking via BookingOn to OK Cashbag's O!neul Travel platform

Travel & Hospitality Trends to Watch in H2 2023

Budget travel is the new norm. Per-person spending on domestic trips hit a recent low this May. Let's see how inflation is reshaping travel in the second half of the year.

Welcome, endemic — travel tech scales up overseas

ONDA launches hospitality solutions for Taiwan

ONDA Expands Reach into Taiwanese Market: Aiming for Global Expansion

Proving competitiveness in the global market with the goal of providing solutions to more than 100 properties in Taiwan this year

ONDA Expands to Taiwan After Southeast Asia Push

Targeting 100+ hotels in Taiwan this year to prove global competitiveness

ONDA Launches Its Hospitality Solution in Taiwan's Hotel Market

With acquisition, South Korea's ONDA can manage all types of properties

June 2023: Top 10 Most-Booked Pensions in Gangneung

Gangneung tops Gangwon-do for travel. Which pensions did early summer vacationers book the most in June?

ONDA Expands PMS Range: A New Era for Hospitality Tech

ONDA expands PMS lineup to include all property types…from short-term rentals to luxury hotels

Set to accelerate its expansion into global hospitality markets including Southeast Asia, the Middle East, North Africa, and Europe

"Rest for Them, Business for Us": A Lineup of Hotel Tech Startups

The 2023 Hotel Show, Summed Up by Digital Transformation and F&B

Yeolhansi Signs a Guest Room Cleaning Agreement with ONDA Management

[Korea Hotel Show] Everything in Hotel and F&B Business: The 11th Korea Hotel Show 2023 Draws a Full House

How ChatGPT Will Transform Travel & Hospitality

You've heard how generative AI boosts productivity. Now it's reshaping travel and tourism—and the shift is already underway. How can the industry harness AI, and what does the future look like?

Tourism startups break down regional boundaries — festival held in Busan

Why they went to Saudi Arabia [K-ICT Unbound (3)]

A "Digital" Wind Blows Through Hotels as the Korea Hotel Show Opens

A "digital transformation" wave hits the accommodation industry — Korea's hospitality tech companies in the spotlight

2023 Hotel Show: a feast of the latest trends in the tourism and lodging industry

A Korea Hotel Show That Feels Like an IT Expo, Right Down to EV Charging Stations

What Makes a Good Hotel RMS?

Revenue Management is mission-critical for hotel operations. Yet despite strong demand, Korea lacks the specialized RMS products you see abroad. We explore what ONDA envisions for hotel revenue management systems—and what separates good RMS from the rest.

Tourism demand surges after COVID-19 turns endemic — "There's no one left to hire"

ONDA joins the Korea Hotel Show to showcase hotel digital transformation technology

ONDA Showcases Complete Hotel Digital Transformation Suite at Korea Hotel Show

Full PMS lineup, operational efficiency and revenue optimization solutions on display

Top 10 Kids-Friendly Pensions in Korea — May 2023

Family Month special: Which kids-friendly pensions topped the charts in May?

[Hotel Feature] Industry-Academia Programs Realign Around Hotels — Presenting a Vision for Hotels and Proving Effective as a Hiring Channel

ONDA completes a full-spectrum PMS portfolio: from home-sharing to premium hotels

ONDA Completes Full PMS Portfolio—From Vacation Rentals to Premium Hotels

ONDA acquires hotel PMS business from Oasis Story and makes strategic investment in Thai hotel tech company

[Data News] Online accommodation transaction volume in Korea rose 77% in 2022 — led by hotels and resorts

The sun setting beyond the horizon — closer from a glamping site or a caravan

Top 10 Pensions in Gyeongnam/Busan — May 2023

Korea's first Golden Week post-pandemic: which pensions dominated bookings in Gyeongnam and Busan?

[Korea Hotel Show] A Preview of the Side Events at Korea Hotel Show 2023

Meet ONDA: Your End-to-End Hotel Operations Partner

With travel demand surging, capturing more guests means two things: (1) getting your property in front of the right audiences on the right channels, and (2) running operations efficiently — from booking management to guest service. Today, we're introducing ONDA's suite of tools that handle hotel operations from A to Z.

ONDA provides real-time accommodation search and booking for "Wasseo Ulsan"

[2023 Rising Startups] ONDA supplies real-time accommodation booking to smart tourism platform Wasseo Ulsan — accelerating entry into global hotel markets in Southeast Asia, the Middle East and Europe

ONDA Powers Real-Time Booking for WasseoUlsan Smart Tourism Platform

Supporting local tourism growth by supplying quality accommodation inventory to municipal services

Should You Join Korea's Summer Lodging Sale?

The 2023 Korea Lodging Sale Festival kicks off!\nHow much can your bookings grow if you participate? Let's dig into last year's data.

Mobility firms set their sights on travel and leisure — the super app race heats up

6 Revenue Management Strategies to Boost Hotel Profits

Revenue management isn't just about room rates — it shapes your hotel's overall performance and bottom line. So what practical strategies can you actually deploy to move the needle on revenue?

"Let's head to Saudi Arabia" — from startups to conglomerates, everyone is going

Yeogi Eottae burned KRW 60bn on advertising alone last year

"A second digital Middle East boom" — startups rush to Saudi Arabia

Travel demand up vs. travel sentiment down — the accommodation industry's outlook splits

ONDA to support digital transformation for Saudi hotels

ONDA Signs Hotel Digital Transformation MOU with Saudi Project Management Institute PMI KSA

Saudi Arabia's massive new construction pipeline has eyes on Korean hotel tech

How Your Pension Website Drives Bookings

How do you share your property's value with potential guests? Through social posts? Reviews? To truly brand your accommodation, you need a real website.

Top 10 Pensions in Chungcheongnam-do — April 2023

49 million spring visitors flocked to Chungnam in April. Here are the top 10 pensions they booked.

[Korea Hotel Show] Everything in Hotel and F&B Business — Korea Hotel Show 2023 Brings Together Leading Companies from Every Field

What the Data Says About Korea's Hospitality Industry in 2022

2022 was the year Korea shifted from pandemic to endemic. Travel demand surged everywhere — but how much did the hospitality sector actually recover compared to the pandemic years?

ONDA speaks at the Korea-ASEAN tourism capacity development workshop in Laos

ONDA Joins Korea-ASEAN Tourism Capacity Development Workshop in Laos

CEO Hyunseok Oh introduces digital marketing and digital transformation solutions

ASEAN-Korea Centre holds tourism capacity-building workshop in Luang Prabang, Laos

Yeogi Eottae to sell for around KRW 1.5tn? The industry says "we'll see" [IT Curation]

ONDA by the Numbers: Leading Korea's Hospitality Digital Transformation

₩450 billion in cumulative GMV and 2.82 million bookings — seven years in

Off to unfamiliar, quiet small towns — travel agencies pick up the pace on earnings recovery

[INTERVIEW] Korea's hospitality tech industry attracts investor interest

Korea's lodging industry revives as COVID turns endemic — hotel and resort bookings double

ONDA Releases 2022-23 Hospitality Data & Trends Report: Endemic Era in Full Swing

Hotel and resort transactions surge — bookings nearly double year-over-year

2022-23 Hospitality Data & Trends Report

Key insights and trends from Korea's accommodation sector, based on ONDA data

ONDA Management Signs Integrated Solution Contract with Fabio 185

ONDA Management Signs All-in-One Solution & Distribution Deal with Suwon's Favio The Limited 185

From PMS to local permits to online sales — ONDA handles it all

[Korea Hotel Show] A Preview of Korea Hotel Show 2023: Four Exhibitors

Korea's March 29 Stimulus Package: What Hospitality Operators Need to Know

On March 29, the Korean government unveiled a domestic stimulus plan heavily focused on tourism. Here's what's in it—and what it means for travel, hospitality, and accommodation businesses.

D2C strategies spread across the accommodation industry — "Lower commissions, direct customer data"

Running 7 Dog-Friendly Pensions — What's Glamdog's #1 Expansion Priority?

As Korea's pet-owning households grow, so does demand for dog-friendly pensions. We sat down with the founder of Glamdog — a seven-property pet hospitality brand — to learn what sets them apart.

ONDA makes a strategic investment in Hoteliers.Guru to accelerate global expansion

With plans to lead the digital transformation of hotels globally using the technology and market expertise of both companies

How to Grow Real Instagram Followers for Your Property

Property owners struggling with Instagram — this one's for you. Here's how to build an audience of actual potential guests, not just vanity metrics.

Top 10 Guest Houses in Gyeongsangbuk-do — March 2023

Cherry blossom festivals are back after four years. Domestic travel demand is heating up in March. Using ONDA's internal data, we spotlight the most popular stays in Gyeongsangbuk-do.

General Pension vs. Tourist Pension: What's the Difference?

Did you know pensions in Korea fall into distinct legal categories? Even if your property has 'pension' in the name, the regulations that apply depend on your facility type. Here's what pension operators need to know before opening.

ONDA Joins International Hotel Technology Forum 2023 — European and U.S. Hotels Praise Tech Capabilities

Discussions with leading North American and European hotel and resort brands on digital transformation initiatives

ONDA Joins the International Hotel Technology Forum as European and U.S. Hotels Praise Its Technology

4 Design Rules That Elevate Your Property

What makes a luxury hotel room feel polished? Why do some properties never stop booking? Here are 4 interior design rules that raise the bar for your accommodations.

When Should You Renovate Your Pension?

Does my property need a renovation? When's the right time? This piece answers your burning questions about pension renovations.

5 Proven Strategies to Solve Hotel Staffing Shortages

There are many ways to tackle the labor crunch — but hospitality still relies on human touch. Delivering great service means finding great people. Post-COVID, how have hotel hiring trends evolved, and what strategies should you adopt now?

What Top-Earning Guesthouses Have in Common (According to an Expert)

We sat down with Hyeseon Bang from ONDA's Pension Plus team — who works directly with guesthouse owners to boost revenue — to hear what separates high performers from the rest.

ONDA, 2022 GMV tops 154 mil USD, with 90% YoY revenue growth

ONDA, 2022 GMV tops 154 mil USD, with 90% YoY revenue growth

2023 is the year of international expansion, helping hotels in Southeast Asia hotels digitally transform their business and attract Korean tourists

The "SaaS" era arrives in the Korean market too — what challenges must be solved?

ONDA supplies DIVE to Vietnam-based MNM Hospitality

ONDA Supplies PMS to Vietnam's LIVIE — Enters Global Hotel Market

Supporting digital transformation for hotels across Southeast Asia, Middle East, Europe, Japan, and beyond

ONDA Supplies PMS to Vietnam's Livie, Entering the Global Hotel Market

Quit Nexon for a Life of Part-Time Jobs — An Ordinary Young Man Hits the "Jackpot" [Bang Jun-sik's Leisure Startups]

ONDA Named FT 'High-Growth Company Asia-Pacific' for Second Consecutive Year

2023 marks ONDA's global expansion milestone, with Southeast Asia as the beachhead — followed by Middle East and Europe

ONDA Named to FT's "High-Growth Companies Asia-Pacific" for a Second Straight Year

The Residence Trap: Why Great Construction Won't Save Your Returns

How should you run a residence to actually make money? We asked an expert who's seen it all.

Hotel Staffing Crisis? Learn from Startups

The hotel industry is facing a labor shortage. As technology advances, companies will inevitably operate with smaller teams. So how can these leaner organizations work more efficiently?

Hospitality News? I Only Read the Good Stuff

In a world drowning in content, curation services help us find what matters. ONDA's 'Trend ON' is one of them — delivering industry insights, property management tips, and expert interviews for accommodation owners.

Top 10 Pensions in Jeollanam-do — February 2023

In late winter, South Jeolla Province saw strong visitation. Which accommodations topped the charts? Check out the rankings from #1 to #10.

ONDA Management Signs MOU with Intrust Asset Management to Develop and Invest in Small-to-Midsize Hotels

Partnering with a specialized investment firm to build reputation as a trusted hospitality operator

ONDA Management and Intrus Investment Management launch a joint "small and mid-sized hotel" business

Inbound Travel to Korea Up 600%: Where Are Visitors Booking?

Foreign travel demand is surging. Where are inbound travelers booking their stays? Connecting to global channels isn't optional anymore—it's essential for revenue growth.

The sigh of small and midsize travel agencies squeezed out by Yanolja and Hanatour

If Instagram DM Bookings Are Killing You, Try This

ONDA's 'Deep Dive' series brings you candid interviews with accommodation owners and hospitality pros using our platform. This time: Samdal House, a Jeju hideaway built from a 70-year-old stone house.

\[What Really Works\] EP.5 Kids Pension

Ever wondered why your pension with a jungle gym AND a private pool gets fewer bookings than the kids pension down the road? If so, keep reading. How should you run a kids pension to drive more reservations? In this fifth episode of 'What Really Works,' we break down what every kids pension operator needs to know.

Where Should You Launch a Kids Pension to Succeed?

Along with pet-friendly accommodations, there's another lodging type that keeps drawing steady demand: kids pensions. These family-focused rentals surged during COVID as parents looked for private, safe spaces to spend quality time with their children.

Selling Travel & Lodging: Are OTAs Still the Only Game in Town?

As travel demand rebounds after three years, competition to sell travel products is heating up — and not just among OTAs. How is the travel and lodging market evolving?

Global travel sentiment, including lodging and online travel platform usage, has nearly returned to pre-COVID-19 levels

Accommodation transaction volume rose 73% year on year last year — resorts and hotels lead the recovery

Top 10 Most Booked Destinations in Chungcheong Province — January 2023

Chungcheong's bookings and revenue both climbed from December. Nationwide revenue grew 9.29% month-over-month, but Chungcheong soared 18.99%.

Revitalizing travel tech hinges on linking global networks with institutions in Korea and abroad

[Essential Pension Playbook] EP.4 Hanok Pensions

Episode 4 of our Essential Pension Playbook series dives into hanok pensions. With Airbnb launching a dedicated hanok category, demand is heating up. Here's what ONDA's data reveals — plus operational tips you can use today.

Kids' cafes and water play areas in one place — winning young guests over completely

Want to Keep Your Rooms in Pristine Shape? Try This.

ONDA's Insight Diaries brings you candid interviews with property owners and hospitality pros. This time: 'Jeju Sloth's Afternoon,' where the ocean view moves guests to tears.

Inbound Tourism Strategy for 2023

How many foreign tourists can Korea expect in 2023? What strategies work to bring them here? If you're asking these questions, today's story is for you.

ONDA to supply rooms to "870,000 school employees" with its B2E solution

B2E service platforms grow — employee benefits become a way to win top talent

ONDA Launches Real-Time Accommodation Booking for The-K Teachers' Welfare Mall — B2E Business Goes Live

ONDA introduces BookingOn, a flexible real-time booking solution for corporate and member-only commerce platforms

How to Build a Steady Stream of Great Reviews

Nothing influences booking decisions more than reviews from guests who've actually stayed at your property. What do properties with consistently great reviews do differently? We share practical operating tips that cover the fundamentals.

Can a Single Magazine Turn Your Property Into an Aesthetic Stay?

Successful properties nail their concept — down to the smallest design detail. Here are magazines that can add soul to your space.

2023 Inbound & Domestic Tourist Online Sales Channel Strategy

With inbound travel bouncing back in 2023, what should hotels prepare?

ONDA Signs Channel and Home Management Partnership with Homes & Villas by Marriott Bonvoy

ONDA Partners with Homes & Villas by Marriott Bonvoy on Channel Management and Home Supply

Partnership opens Korean properties to 173+ million Bonvoy members worldwide, boosting inbound tourism

I Signed Up for Easy Booking Management — Revenue Went Up Too

TrendON Diaries brings you real stories from property owners and hospitality experts using ONDA.\nThis month: Jeju Janjan, a Seogwipo retreat with stunning garden views.

Top Korean Startups to Watch in 2023

Why a 10-Year Veteran Switched Booking Systems

ONDA's Field Notes brings you candid interviews with property owners and hospitality experts using our platform. This time, we sit down with the owner of Sloskip, a stylish pension in Yangyang, Gangwon-do.

How Much Do Pensions Actually Make During Peak Season?

Peak season revenue for Korean pensions: ONDA's internal data reveals the numbers.

January 2023: Top 10 Jeju Guesthouses

Overseas travel surged, and Jeju visitor numbers dropped 7.6% year-over-year. Despite that, some properties crushed their booking goals. Which ones?

KOTSA Unveils the 2023 Korea Tourism Startup Ecosystem Map: A Lineup of Companies to Watch in the With-COVID Era

New Year Special Part 2: 2023 Travel & Tourism Trends Round-Up

People and companies both shape and follow trends. 2023 is no different—new trends are everywhere. So which travel and tourism trends should you be watching this year?

Don't Forget the Core of Hospitality (Part 2)

To survive in a red-ocean lodging market, differentiation is essential. But creating a differentiated property without years of know-how is extremely difficult. Without that expertise, all you have is experience — which means benchmarking.

Running a Property? Never Forget 'This' Core Truth (Part 1)

In our second Inquiry Log interview, we sit down with Song Min-jun from ONDA Management. Before managing properties for others, Song ran his own accommodation business for years. What operational secrets did he pick up along the way? Let's find out.

ONDA CEO Hyunseok Oh: "Digitalization of the lodging industry is an unavoidable trend"

South Korean Hospitality Tech Startup Raises $10M

[Three Years of COVID in Keywords] ⑤ Travel

South Korean Hospitality Tech Firm ONDA Raises $10 Million

Competition in online travel widens as late movers targeting niches keep emerging

Dog-friendly pension brand Glamdog runs a pension funding campaign on Wadiz

3 Quick Wins That Actually Boost Your Revenue

Pension owners pour money into SNS ads hoping for bookings. There's a faster path: update your website, tighten your cleaning protocol, and swap aging amenities. Small fixes, immediate lift.

ONDA secures about 10 mil USD in Series B funding, doubling its valuation

Expansion into the global market beginning with the South-East Asian market

How to 3x Your Pension Revenue with Instagram

Naver Place puts five properties on page one. Instagram's Top Posts show your pension to Gen Z first. Post good photos, use real hashtags, engage daily—bookings follow.

Wadiz × Glamdog: Half-Price Dog-Friendly Pension Funding with 100% Refund Guarantee

ONDA announces special crowdfunding campaign for Glamdog pet-friendly pension brand on Wadiz

Does Glamping Work in Winter?

What happens to glamping operations when temperatures drop? We dive into ONDA's internal data to show you revenue trends and winter operation tips.

[Notice] ONDA Holiday Schedule — January 2023

ONDA offices will be closed January 23-24 for Lunar New Year. Service hours may vary by product—check your product's announcements page for details.

[Sapiential] EP.3 Campgrounds

tvN's *Outside the Tent Is Europe* returned for season 2 in March 2023 after its 2022 debut. Camping has gone mainstream on Korean variety shows — and in real life. Once the domain of people in their 30s and 40s, camping now draws Gen Z seeking nature vibes and healing in the outdoors. How do these guests actually use campgrounds?

Cheongpung Youth Hostel of Dongdaemun-gu Facilities Management Corporation signs a sales agency agreement with ONDA

Paid by Mistake and No Refund? An OTA "Airfare Rip-Off Alert"

2023 Hospitality Calendar

2023 is here. Should you worry about domestic travel demand now that international borders are open? Not if you plan around Korea's four seasons, festivals, and holiday weekends. Here's your year-at-a-glance calendar for smarter pricing and marketing.

Top 10 Most Booked Destinations in Jeolla Provinces (December)

Trend ON Big Data brings you real-time hospitality market insights. This edition covers December booking trends and the top 10 most popular destinations in Korea's Jeolla provinces.

How a Hanok Stay Grew Revenue 170% by Going Multi-Channel

Rocket ship growth: A Jeonju hanok stay owner shares how Pension Plus turned multi-channel distribution into a 170% revenue jump.

December's Top 10 Booking Destinations in Gyeongsang Province

We're already ten days into 2023. If you set New Year's goals, now's the time to check your progress. For accommodation owners aiming for revenue targets this year — or still figuring out your goals — use our data insights to build a month-by-month roadmap.

Top 10 Gyeonggi Guesthouses — December 2022

Some guesthouses kill it even in winter's low season. Here are the top 10 Gyeonggi properties that crushed December.

ONDA Launches Premium Home-Sharing Stays, Partners with Kakao and Google

New Year Special Part 1: Korea's 2023 Tourism Policy Roadmap

As ministries unveil this year's budgets and plans, we break down what's changing for the hospitality industry — and what it means for operators on the ground.

Late-moving lodging O2O players target niche markets: "We compete on differentiation"

[Essential Pension Insights] EP.2 Pool Villas

Demand for distinctive stays beyond standard hotels and pensions is rising — and pool villas have become Gen Z and Millennial favorites. Why do they stay so popular?

2023 K-Tourism Boom: Hotel Tech & Online Sales Strategy Webinar

ONDA helps you capitalize on the 2023 K-tourism surge.

K-Tourism Revival Arrives Riding on ONDA

Which Gyeonggi Region Jumped 5 Spots in November Occupancy?

2023 brings big changes to Korea. Starting June, everyone counts their age the same way (international system), expiration dates become 'use-by dates,' and Gangwon-do becomes 'Gangwon Special Self-Governing Province' — Korea's second special autonomous province after Jeju, 16 years later.

Top 10 Gangwon-do Pension Properties — November 2022

Where does my property rank? Which places are winning in my area? We're sharing ONDA's monthly Top 10 rankings by region — starting with Gangwon-do pensions in November.

Which Seoul & Incheon Neighborhoods Had the Highest Occupancy in November?

If you run a property, you've probably wondered: 'Is my booking slump just me, or is everyone seeing this?' Reservation systems give you your own metrics — but what about the bigger picture?

[Essential Pension Tips] EP.1 Pet-Friendly Pensions

The first in our 4-part series on must-know pension operation tips. We break down Korea Tourism Organization's 2022 pet travel survey data — and show you how to use it.

Korean Hospitality Tech Startup ONDA Attracts Over $9 Million in Investment

"K-Hotel" Tech, Armed with KRW 12bn, Takes On Accommodation Worldwide

Travel Demand in Korea and Abroad Rebounds — Investment Pours into Online Travel Platforms (OTA)

ONDA to Focus on Southeast Asia Next Year — Can a Hospitality SaaS Unicorn Emerge?

Accommodation software firm ONDA raises a KRW 12bn Series B

ONDA Raises $9M Series B at 2x Valuation

Hospitality tech startup expands into Southeast Asia as domestic hotel market digitizes

Weekly ON 2022 Year in Review

What stories resonated most with you this year? Catch up on what you missed with our 2022 Weekly ON roundup.

ONDA signs a hotel development MOU with Travelodge, a brand with 80 years of history

Travel and lodging platforms see an earnings recovery take shape — funding rounds follow for related startups

ONDA Management Partners with Travelodge on Joint Hotel Investment & Development

Building trusted hotel brands for global tourists in the post-pandemic era

Yanolja soars — can Yeogi Eottae mount a quick chase?

3 Things Your Hotel Needs to Win MICE Business

MICE events are back — and destinations worldwide are scrambling to capture the economic windfall. As the infrastructure backbone of this industry, what should hotels be doing to compete?

The history and current state of global OTAs (feat. ONDA)

More Hallyu experience programs and K-luxury goods needed — exclusionary "Korean-style racism" the biggest obstacle

Accommodation industry revenue in Korea up 75% in Q3, trending higher

ONDA offers 30% off Ulsan hotels on Coupang Live

Ulsan City × ONDA: 30% Off Hotels on Coupang Live

ONDA partners with Ulsan Metropolitan City and Ulsan Tourism Foundation for live shopping event

ONDA to host a free webinar on hotel tech and monetization strategy

ONDA Hosts Webinar: Hotel Tech & Online Sales Strategies to Maximize Korea's 2023 Tourism Boom

Live demo of ONDA Dive (SaaS-based hotel PMS) and case studies on successful hotel digital transformation

ONDA Launches Bangkok Hotel Special Promotion on WAUG

Exclusive deals on three popular properties: Chatrium Riverside Bangkok, Chatrium Grand Bangkok, and Maitria Sukhumvit 18

ONDA runs a deals promotion on WAUG for popular Bangkok hotels — booking at the lowest price

How Has Hotel Tech Evolved?

If hotel tech still feels fuzzy to you, this is for you. In the age of digital transformation, staying ahead of shifting guest expectations is non-negotiable. So how did we get from spreadsheets to PMS, CMS, and RMS?

[Notice] ONDA Website and Service Access Issue

On December 27, ONDA's website and services went offline for four hours due to a domain verification error during site maintenance. Here's what happened and how to clear lingering cache issues.

Return to normal life makes a big impact — Korea's lodging industry revenue jumps

ONDA Offers Special Deal on 'Soda Collection The Osiria' at TMON Travel Fair

ONDA provides discounts on Soda Collection The Osiria, located in Busan Gijang Special Tourism Zone

ONDA showcases SOTA Collection The Osiria at special rates at the TMON travel expo

In the travel industry, too, investment in content and technology matters

New to Hotel Tech? It's All Summarized in the ONDA Hotel Tech Report

ONDA Releases 2022 Hotel Tech Report: Essential Guide to Digital Transformation

How hotels can drive efficiency and profitability through digital transformation

ONDA takes to Coupang Live to boost Ulsan tourism

ONDA Partners with Coupang Live to Boost Ulsan Tourism

ONDA teams up with Coupang, Ulsan Metropolitan City, and Ulsan Tourism Foundation for a special livestream promoting Ulsan travel deals

Post-Endemic Q3: How Much Did Hospitality Revenue Actually Grow?

With international travel back and Korean travelers heading abroad, did domestic lodging take a hit? We crunched the ONDA data to find out what really happened in Q3 2022.

"Even at a knockdown price they won't sell" — unmanned stores hit the market one after another in the endemic aftermath

"Everyone's traveling in the endemic era" — Q3 hotel and lodging revenue in Korea jumps 75%

Naver dominates online accommodation booking in Korea

ONDA Releases Q3 2022 Hospitality Industry Index (OSI)... Recovery Accelerates, Portal Bookings Surge

Summer vacation and Chuseok holiday drive domestic travel demand

Q3 2022 ONDA Hospitality Data Report

Revenue trends and insights from Korea's hotel and lodging industry, Q3 2022 — powered by ONDA data

What travel tech can look like for the travel industry's revival

2022 ONDA Hotel Technology Report

Understanding digital transformation in the hotel and accommodation industry through the evolution of hotel technology — 2022 ONDA Hotel Technology Report

How Many OTAs Should You List On to Boost Revenue?

Korea has over 200 OTAs if you count the smaller platforms. But you can't — and shouldn't — manage your property on all of them. So how many OTAs do you actually need, and which ones?

Accommodation Startups Rebound Amid the Downturn: Funding Rounds and Record Results in Quick Succession

Hotels Hit by a Labor Shortage Throw Their Doors Open for Second-Half Hiring

Hotel Revenue Soars 200% Year on Year Amid Reopening, While Glamping and Camping Decline

Working While Resting?

Workation: for work-life balance

Google's entry has redrawn the online travel agency market

They took 90% of online travel worldwide — the Big 4's formula for success [Geeks]

Full-Time Employee, Part-Time Airbnb Host? You Can Do It Too

A reply landed in Weekly ON's inbox one day. The sender? An Airbnb host. That's how this subscriber interview happened.

"Travelers in Korea Are Up": Endemic Era Fuels Surging Interest in Small and Mid-Sized Hotel Remodeling

ONDA Management acquires Hotel Cullinan Kondae, accelerating its hotel digital transformation business

ONDA Management Acquires Hotel Cullinan Konkuk — Digital Hotel Transformation Kicks Off

Leveraging ONDA's distribution channels and booking data to maximize hotel revenue

2022 1H ONDA South Korea Hospitality Data Report

2022 1H ONDA Hospitality Data Report is based on ONDA's real transaction data by 500,000 rooms in 50,000 units of South Korea.

Main gig: office worker. Side gig: Airbnb host

2022 ONDA Global Online Travel Industry Trends

A look back at 30 years of the online travel ecosystem through the OTA lens — and the key trends shaping its future

Why Hotels Can't Find Workers — According to the Workers Themselves

ONDA data shows hotels hit by COVID saw revenue jump 225% in H1 2022 vs. H1 2021. Yet the Korea Hotel Association found the industry is running 16% short of the staff it needs. Why is a recovering industry still struggling to hire?

What Makes Digital Transformation Work for Hotels?

DT is all about flexibility.

How an Office Worker Became an Airbnb Master Host

Day job: office worker. Side hustle: Airbnb host

"Digital transformation of the hotel and lodging industry: 500,000 rooms distributed across 42 channels" [Promising SMEs and Startups: 'Why Pick']

Getting More from Martech: "Shorten the Digital User Journey"

ONDA Partners with Alibaba's Fliggy to Connect Korean Hotels with Chinese Travelers

Tapping Alibaba's ecosystem to link Korean accommodations with inbound Chinese tourists

ONDA pursues a partnership with Fliggy, the travel platform of China's Alibaba Group

"Tourism Connect Week" runs the 19th to the 23rd — "Strengthening communication across the tourism industry"

From a Korean-run hotel in the US to ONDA — the re-founded lodging app hits KRW 100bn in transactions

Since 1994: A History of Global OTAs

More than 85% of travel purchases happen online today. OTAs are eating an ever-bigger slice of that pie. When did online travel start — and how did it get so big?

ONDA's 2022 H1 earnings reach $81mil, topping 2021 GMV

ONDA owns South Korea's largest hotel and travel accommodations distribution network

ONDA's 2022 H1 earnings reach $81mil, topping 2021 GMV

ONDA Management Begins Operations at Hotel Cullinan Wangsimni — Expands Into Tourist Hotel Management

Leveraging ONDA's distribution channels and booking data to maximize hotel revenue

ONDA Management begins operating Hotel Cullinan Wangsimni

[Notice] ONDA September 2022 Holiday Schedule

Hello from ONDA, the digital infrastructure provider for the hospitality industry. Here's our September 2022 holiday schedule.

How ONDA Built a Custom PMS for Ananti

This June, ONDA launched a custom PMS for Ananti — our first property management system for a premium hotel brand. We sat down with the A-PMS team to hear how they pulled it off, and where ONDA is headed in the hotel tech space.

NEWS: ONDA Year-End 2018 & Early 2019 Updates

ONDA distribution hits ₩40B in transaction volume in 2018, plus the launch of our new vacation rental booking management system!

ONDA Launches Custom PMS at Ananti at Gangnam

ONDA begins full-scale operations of premium hotel property management system (PMS)

There's something special about Ananti at Gangnam

2022 H1 Hospitality Trends — By the Data

How did Korea's accommodation industry shift in the first half of 2022? This edition features ONDA's proprietary data plus curated stats from around the world — all packaged in our '2022 H1 ONDA Data Report.' If you want hard numbers on what's moving hospitality at home and abroad, start here.

ONDA Hospitality Data Report: H1 2022

Hospitality tech company ONDA's biannual data report tracking domestic and global booking trends through our distribution service and booking engine — H1 2022 edition

"Holding up through COVID and the downturn" — fast-growing travel startups draw attention

ONDA Surpasses ₩100B in GMV for H1 2022 — Already Exceeding Full-Year 2021

Customer-first strategy scales win-win business model with hotels and accommodation providers

ONDA's First-Half Transactions Top KRW 100bn, Surpassing All of Last Year

Travel in Korea Grew, So Why Did Pensions Fail? The Online Travel Industry's "Inconvenient Truth" [Geeks]

The Four Domains of Hotel Tech

As digital transformation becomes mandatory in hospitality, terms like 'hotel tech' and 'hospitality tech' are gaining traction in Korea. The most visible signs? Check-in kiosks in lobbies and smart TVs or tablets replacing room phones.

ONDA Management makes a strategic investment in Wassong

ONDA Management Invests in Wassong — Building Korea's Largest Extended-Stay Chain

ONDA Management makes strategic investment in extended-stay operator Wassong, targeting Korea's largest franchise network — also signs new management contract for HEAVEN THE VIEW in Busan's Songdo

ONDA Goes to Singapore

ONDA meets its partners

Hotel staycations rise, camping cools — a look at first-half lodging trends

ONDA H1 OSI: Hospitality Revenue Nearly Doubles

Total hotel and accommodation revenue up 93% year-over-year

Korea's First Travel Industry Ecosystem Map — 2022 Edition

The Korea Travel Landscape Map: a comprehensive view of the Korean travel industry ecosystem

The State of Korean Hotels and Where They're Heading

Korea has no true luxury hotels—and no real resorts either. CEO Han Lee-kyung breaks hotels into four tiers: Luxury, Premium, Selective, and Longer Stay. Turns out what we call 5-star or 6-star hotels? They're not even premium.

Luxury Hotels' "Battle for Jeju": This Year Is the Decisive Round

ONDA named a "Baby Unicorn" by Korea's Ministry of SMEs and Startups

"Living with COVID sends running gear and overseas travel products flying off the shelves — lodging is picking up too"

2021 ONDA Data Report

Insights into Korea's hotel and hospitality industry through ONDA data

3 Hotel DT Trends to Watch in 2022

Hotels are rethinking check-in flows, loyalty mechanics, and PMS integrations. Three digital transformation patterns shaping Korean hospitality in 2022.

(Lecture) 2022 Korea Hotel Show — ONDA CEO Hyunseok Oh on "How the Hotel Industry Should Prepare for a New Digital Era in the COVID Endemic Age"

ONDA to Unveil the Future of Hotel Tech at Hotel Show 2022

Showcasing online booking solutions and distribution service — plus live demos and consultations for PLUS, our all-in-one system for small and midsize properties

The Future of Hotel Tech ONDA Will Present at Hotel Show 2022

ONDA's pitching at Hotel Show 2022. A rare look at how we're positioning hotel automation to Korean operators still skeptical about tech ROI.

Hospitality Tech Company ONDA Selected for 2022 Baby Unicorn 200 by Korea's MSS

ONDA selected for MSS's 2022 Baby Unicorn program

ONDA Management Launches Operations at Sota Collection The Osiria

OMG begins managing Sota Collection The Osiria in Busan's Gijang County

Google and Airbnb come to ONDA, and so does the talent — what's the secret?

ONDA's Takeaways from IHTF: The Hotel Tech Conference

What we learned at the International Hotel Tech Forum

ONDA at IHTF: What Our CEO & Division Leader Learned at the World's Premier Hotel Tech Conference

ONDA's CEO and division leader attended the International Hotel Technology Forum in Madrid. They discovered that European hotel chains have been investing in tech partnerships for decades—and many want to enter Korea and Asia through ONDA.

Why Top Talent Is Flocking to Hospitality Tech Firm ONDA

Candidate-first hiring process and structured onboarding program help new hires settle in

ONDA Signs Industry-Academia Agreement with Mirim Meister High School to Develop IT Talent

Q1 2022 Hospitality Data Trends

Korea's hotel market roared back in Q1 2022 as COVID restrictions eased. Occupancy surged past 60%, ADR climbed double digits, and domestic travel hit pre-pandemic peaks.

Hospitality Tech Company ONDA Releases Q1 2022 Accommodation Industry Index (OSI)

Q1 2022 ONDA Stay Index (OSI) analyzes domestic accommodation industry data

ONDA opens a Google Hotels D2C win-win project with leading hotels and resorts

ONDA Launches D2C Partnership with Korea's Top Hotels & Resorts on Google Hotels

ONDA teams up with Sono, Kumho, Phoenix, Kensington, and other major brands to lower commissions and expand customer choice

ONDA Launches Public Hiring for 50+ Roles in H1 2022

Open roles across five functions: Development, Product, BizOps, Marketing, and Design

What to Do When Guests Damage Property

Property damage isn't just about charging fees—it's about having a clear process before trouble hits. Documentation, guest communication, and knowing when to escalate make all the difference.