So Mo-ra / Manager, ONDA
Led marketing at ONDA.
Published posts7

Special Series: Quick-Start Social Media Marketing for Hotels – Part 10
Instagram isn't just for influencers. Korea's hotels are using hashtags, Stories, and visual storytelling to fill rooms during off-season. Here's how to start—even if marketing feels intimidating.

Special Series: Quick-Start Social Media Marketing for Accommodations 06
Discover why Kakao Brunch is a powerful content marketing channel for accommodations — and how its focus on quality writing can build trust with your audience.

Special Series: Quick-Start Guide to Hospitality Social Media Marketing 05
KakaoTalk isn't just Korea's messenger—it's the marketing channel you can't afford to skip. With 40M users and near-total market penetration, Plus Friends turns chat into direct customer access.

Special Series: Quick & Practical Social Media Marketing for Properties 04
Facebook isn't trendy, but it's still the foundation of property marketing—especially for overseas guests. Here's why it works and how to use it, even in 2024.

Special Series: Quick Start Guide to Accommodation Social Media Marketing 03
Part three of ONDA's social series walks Korean hoteliers through major platforms—Instagram, Facebook, KakaoStory—and which ones actually drive bookings versus brand awareness.

Special Series: Social Media Marketing for Properties That You Can Learn Fast and Apply Today 02
Korean properties pay 15% commissions per OTA booking. Social media marketing cuts that cost by driving direct reservations—but most owners don't know where to start.
Running your property can be simpler
The channel work you repeat every day ends with a single connection.
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