What's in this report?
We analyzed Korea's lodging industry trends for H1 2024 using booking and sales data from ONDA HUB (our channel manager) and direct booking engines.
The report covers three-year trends across lodging types, regions, and online platforms — plus emerging hospitality and distribution channel trends worth watching.
This report is for you if: 🔍 You want to know how lodging revenue moved in H1 2024 🏨 You're tracking inbound tourism recovery and metro-area hotel performance 🤔 You're wondering whether luxury or budget properties are winning 👀 You need to know which channels to prioritize in H2 2024
Table of contents
PART 1. Korea Hospitality Data
- Overall lodging industry trends
- Trends by lodging type
- Trends by region
- Trends by online platform
- Lead time trends
- Nationwide pension & pool villa pricing index
PART 2. Hospitality Industry Trends
- Lodging app users are platform-hopping
- OTA trends by inbound tourist nationality
- Contactless & D2C trends
- ChatGPT is playing the same role early web browsers and iPhones did
PART 3. Emerging Sales Channels
- Powerful D2C marketing channels
- Key channels for attracting inbound tourists
- Mobility super-apps doubling down on lodging
Report preview
- H1 2024 ONDA lodging sales grew roughly 15% year-over-year. Domestic travel demand held steady while tourism spending dipped slightly amid ongoing economic headwinds.
- June emerged as the new early peak season — recording the highest H1 2024 revenue. The lodging sale festivals in February and March also drove strong growth.
- The premiumization trend continued: hotels, resorts, and pool villas gained share. Average booking values dropped slightly across the board.
- Korea's pension and pool villa market is polarizing — budget properties are thriving, and so is demand for luxury stays.
- Global OTAs and D2C channels posted notable growth. Lodging distribution is fragmenting: mobility apps, closed membership platforms, and vertical travel services are all gaining ground.
Publication ended April 23, 2026. For inquiries, please contact contact@onda.me.
