Jack Choi / CEO
Founded Outstanding, a media outlet covering startups, and led PR and content at ONDA. Now CEO of Tipping Point, a company specializing in AX and GEO, and co-CEO of the PR firm Bada-wa-Haneulcheoreom.
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Published posts31

How Far Has Your Hotel's Digital Transformation Progressed?
The necessity of digital transformation in the hotel industry

6 Hot-Button Issues in Hospitality Right Now
The latest trends and challenges shaping the accommodation industry

The Search Experience Is Changing for the First Time in 20 Years: AI Answer Engines
How AI answer engines differ from traditional search

43% of Koreans Take Multigenerational Trips to Strengthen Family Bonds
43% of Koreans now travel with grandparents and grandkids to build family memories. Hotels and resorts are winning big, but coordinating across generations brings real friction.

Loyalty Programs = More Direct Bookings
Loyalty programs and brand strength are strongly correlated with online direct bookings through hotel websites

Spend 2 Hours a Day With ChatGPT
AI won't steal your job. But someone who uses AI will take the job of someone who doesn't.
Running your property can be simpler
The channel work you repeat every day ends with a single connection.
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