Jack Choi / CEO
Founded Outstanding, a media outlet covering startups, and led PR and content at ONDA. Now CEO of Tipping Point, a company specializing in AX and GEO, and co-CEO of the PR firm Bada-wa-Haneulcheoreom.
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Published posts37
How Far Has Your Hotel's Digital Transformation Progressed?
The necessity of digital transformation in the hotel industry
6 Hot-Button Issues in Hospitality Right Now
The latest trends and challenges shaping the accommodation industry
The Search Experience Is Changing for the First Time in 20 Years: AI Answer Engines
How AI answer engines differ from traditional search
Five Truths About Airbnb
Airbnb Korea addresses misconceptions about its platform and business model
43% of Koreans Take Multigenerational Trips to Strengthen Family Bonds
43% of Koreans now travel with grandparents and grandkids to build family memories. Hotels and resorts are winning big, but coordinating across generations brings real friction.
Loyalty Programs = More Direct Bookings
Loyalty programs and brand strength are strongly correlated with online direct bookings through hotel websites
Running your property can be simpler
The channel work you repeat every day ends with a single connection.
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