What's in this report?
ONDA has released the 2022-23 Hospitality Data & Trends Report, analyzing Korea's accommodation sector using booking and sales data from our channel management platform (OSI)*.
We analyzed three years of transaction trends leading up to 2022, and captured how hospitality professionals experienced the shift from pandemic to endemic — and what they expect next.
If you're tracking how Korea's hospitality industry is recovering post-COVID, this report is for you.
*OSI (ONDA Stay Index) is derived from transaction data across 50,000 properties and 400,000+ rooms using ONDA's distribution platform — covering roughly 60–70% of Korea's online accommodation market.
This report answers questions like: 🔍 How much did accommodation revenue grow in 2022 compared to the pandemic years? 🗺 Is Jeju still the top travel destination? 🤵 Are hospitality professionals optimistic about the year ahead? 👀 What global hospitality trends should we be watching in 2023?
Table of Contents
PART 1. Korea Hospitality Data (ONDA Stay Index & Other Research)
- Overall accommodation trends
- Trends by property type
- Trends by region
- Trends by online platform
- Lead time trends
PART 2. The Current State and Forecast of the Hospitality Industry
PART 3. Hospitality Trends to Watch
Preview
- Total accommodation transactions more than doubled month-over-month versus 2020 — a clear sign of endemic recovery.
- Hotels and resorts led the rebound, with bookings nearly doubling and driving significant GMV growth.
- Gangwon-do remained the most popular destination, but Seoul and Busan saw hotel bookings triple as urban travel bounced back.
- Naver Travel (portal channel) grew steadily, with GMV up 111.5% YoY.
- 62% of hospitality professionals said the industry mood improved in 2022 thanks to revenge travel.
- Government performance on industry recovery? Scored just 4.5/10. Hotel and resort operators want better tourism infrastructure. Smaller properties want fairer platform economics.
This report was discontinued as of April 23, 2026. For inquiries, please contact contact@onda.me.
