Kevin Oh
(주)온다 대표
2008년 한인 민박 예약 서비스 '한인텔'을 창업해 10년간 운영했다. 2016년 온다를 창업해 숙박 산업의 디지털 전환을 이끌고 있다.
Posts by this author9 posts
Insights20 Million Inbound Tourists. Are We Ready to Keep Them Coming Back?
A small Japanese town turns hot springs and floor mats into 1.4M annual visitors. Korea hit 20M inbound tourists in 2024, but repeat rate tells a different story.
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InsightsHow to Get Your Hotel Recommended by AI: 36% of Korean Travelers Already Ask ChatGPT
TL;DR In May 2026, Google, OpenAI, Anthropic, Booking.com, Expedia, Airbnb, and TikTok all pointed the same direction. Hotel bookings are moving inside AI. When guests know your hotel's name, AI recommends it 97% of the time. When they don't and ask for suggestions, your odds drop to 10–15%. Your pipeline of new guests is closing. 36% of Korean travelers already use AI to plan trips—faster adoption than the US (25%). The way forward is clear: make AI...
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InsightsFive Principles to Survive the Burst: How to Build a Resilient Accommodation Business
Korea's hospitality industry follows a predictable cycle: external shocks drive demand swings, supply surges follow, then prices collapse. In Part 2 of our series on the balloon effect, we outline five principles for weathering the bust—even when the boom feels unstoppable.
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InsightsFuel Surcharges Are Soaring. Here's What It Means for Your Property
Lessons from COVID and the second balloon. April 2026. Oil prices are spiking. The balloon is inflating again. Geopolitical instability in the Middle East is rocking global oil markets, and international fuel surcharges just jumped from level 6 to level 18 in a single month. Airfares to the Americas and Europe are up double digits year-over-year. Korean Air's one-way fuel surcharge to the U.S. alone...
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InsightsRediscovering Motels Part 3 – Serving Foreign Guests
In Part 2, I promised to share real success stories. Here it is: What happens when a motel drops daytime rentals and lists on global channels? One floor, one experiment. A Seoul motel started small—and within three months decided to transform the entire property. Here's how it worked...
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InsightsRediscovering the Motel 2 – The 51.5% Paradox
Over half of Korea's 60,000 lodging properties are motels, yet owners are struggling despite market dominance. Platform commissions and ad costs now consume 20% of revenue, turning survival into a structural trap.
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InsightsTo Stop Price Gouging, Fix the System
Korea's hotel price-gouging problem is real—but fixing it requires more than enforcement. Annual rate registration and heavier fines miss how hospitality actually works.
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InsightsRediscovering the Motel, Part 1 — 70 Years of Korean Motels: The Fifth Evolution
Korea's motel industry holds over half the lodging market, but nobody talks about it. From post-war inn houses to today's tech-driven properties, motels have evolved five times in 70 years.
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CareersA CEO's Note to Engineering Candidates
At ONDA, we don't see developers as people who simply 'build what we ask for.' We see them as partners who bring their expertise to the table, collaborate with business minds, and co-create the best products together.
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